[Publish] Where are the Analytics for my Instagram account?


Within the Posts tab under Analytics, you'll see all posts that have been published through Buffer, as well as those that have been published through Instagram directly.

The amount of data we're able to display is a little different than the other social networks (such as Twitter and Facebook). While Buffer holds the data we have for other networks directly, we're only able to access the data for Instagram on an "on-demand" basis.

By default, Buffer will pull in the initial first page of data for Instagram, which is what you'll see within the Posts tab. This same information is then going to be reflected in other places such as the Analysis tab (available on our Business Plans) and the calendar view of the queue (available on our Awesome and Business Plans).

While you may see quite a bit of data within the Posts tab, when viewing other places as mentioned above, you may find that updates are missing for dates a bit further in the past. There may have been posts published on those dates, but the reason they're not appearing would be due to the data not yet being pulled in the Posts tab on that "on-demand" basis.


The first thing to try would be to return to the Posts tab and scroll further down in the list. Buffer would then load the additional posts that had been published further in the past. Once they've been loaded within the Posts tab, the data would then appear in those other places.

No Data At All?

If you're finding that there is no data at all showing within the Posts tab, even though posts have definitely been published, reconnecting your Instagram should fix things up.

You can do this by selecting your Instagram account on the left hand side of your Buffer dashboard and then clicking Settings, followed by Reconnect. That should prompt you to reconfirm your password and once you've done that, you'll be all set!