[Publish] Sharing videos
Buffer offers two ways to share videos to your social accounts:
- Uploading videos within the composer
- Sharing a link to a video hosted online (e.g. YouTube, Vimeo)
Generally speaking, videos uploaded to Buffer will appear natively on most social networks, and links shared to videos online will be displayed as a link. Read on to find out more about the specifics of each social network.
Uploading videos within the composer
Videos can be uploaded directly within the composer. Buffer currently supports videos up to 1GB in the file formats of mp4, mov, or avi. You can share videos to multiple social networks at one time, by selecting the avatars at the top of the composer.
Buffer converts uploaded videos to MP4 encoded with H264, and a maximum resolution of 1280x720 (HD). Larger files are likely to be compressed to ensure they can be posted to the social network, but quality loss should be minimal.
Videos will appear and behave slightly differently on each social network. Here’s a run down of each:
Videos will appear natively and play automatically on Twitter if they are within Twitter’s permitted file limits of 512MB and up to 140 seconds long.
Videos longer than Twitter’s threshold will be displayed as a link to Buffer’s video player, using the thumbnail you’ve chosen.
Videos of any length will appear natively and play automatically on Facebook.
LinkedIn doesn't support video just yet and therefore videos of any length will always be displayed as a link to Buffer’s video player, using the thumbnail you’ve chosen.
Videos of any length will appear natively on Google+. They won’t autoplay, but they’ll be all set to play with one click. The thumbnail you've chosen will be used as the video front cover.
Videos of any length will always be displayed as an image on Pinterest, using the thumbnail you've chosen. Whilst not ideal, users would be able to watch the video by copying the link within the caption and pasting it into a new browser window. This would then take them to Buffer’s video player.
Videos will appear natively and and play automatically on Instagram, however they would need to conform to Instagram’s permitted video length, which is between 3 and 60 seconds. Videos which exceed the maximum length seconds will still be shared to Instagram via Buffer, but will be trimmed at 60 seconds.
Top Tip: Don’t forget that Instagram’s clip size is 640 x 640 so it might feel great to use videos that can comfortably scale to this size. In the case of much wider videos, you will see the edges being cut off.
A note on thumbnails:
When uploading videos to the composer, you'll see the option to choose a thumbnail image. The thumbnail image you choose will only be applicable for social networks that don’t autoplay the video, which include LinkedIn, Pinterest and Twitter if the length of the video exceeds 140 seconds. Although Google+ does not autoplay videos, unfortunately custom thumbnail images are not supported and therefore the first frame of the video will be used.
Sharing links to videos in the body of the post
Posting a link to a video hosted somewhere online, such as YouTube or Vimeo, is another easy way to share videos with your followers. These video links will appear similarly on each social network. Excluding LinkedIn, which will autoplay the video, users would need to click on the link to play the video.
If you're posting a video link to a Twitter account, it is super important not to choose a thumbnail image. This will turn your post into an "image post" instead of a "video post".
Whilst it is technically possible to share a link in the body of an Instagram post, this won’t be hyperlinked and you would still need to choose an image for the post itself. This doesn’t give the best experience as the post would appear as an image and users would need to copy and paste and the link from the comments section into a browser to view the video. We would recommend using the upload feature for sharing videos to Instagram.