Creating Images for social media using Pablo

Summary

Did you know the brain  processes visuals 60,000 times faster than it does text? In fact, 90% of the information transmitted to our brain is visual, which is why we're so good at consuming visual content quickly, because we continually train our brain to do so. And so it would follow that social posts containing images tend to have more engagement than posts without them.

Creating compelling visuals for your social media could give your engagement a boost. And while most of us are probably not gifted designers, that shouldn't stop us from creating great images to share!

At Buffer, we created  Pablo in order to provide everyone with a tool to create beautiful images they can share on social media. The tool is completely free - whether you've got a Buffer account or not!

Creating Images using Pablo

On the Pablo homepage, on the left hand side, you’ll find a variety of images for you to use. If you don’t find what you’re looking for within the options offered, you can either search for one from 600k images available within Pablo, or simply upload your own. You’ll notice the middle section features a preview of the image you’ll be working with.

Once you’ve found the perfect image, you’ll be able to reposition it to your liking. Simply click on the Reposition link at the top, move and/or zoom in as needed and then click Done.

On the right hand side, you’ll find a few other options for modifying your image. First, you can pick the size of your image, from 3 popular social formats including Pinterest, Instagram and Facebook or Twitter.

Next, you can alter your image using a variety of filters. The default is Light Contrast.

You’ll then have the options for customising the text on your image. The default includes the Body text and you can choose to add Header and/or Caption as needed. Feel free to position the text boxes wherever you’d like on the image.

If you’re lacking inspiration for the day, Pablo has a variety of quotes for you to pick from. Simply click on the arrows next to Add Quotes to scroll though a few and pick the one that inspires you.

Pablo offers you the ability to change the font of the text, as well as its size, color and alignment. Simply click on the text and a toolbar with all the options will appear.

The last option you’ll see on the right hand side is the option to add a logo or graphic to your image. Click on the  Insert Logo or Graphic link and choose a file from your computer. Once added, you’re able to position the logo wherever you’d like, as well as change the size and radius of it.

Now that you are done with your image, it's time to share it! Click on the Share & Download button at the bottom of the page. You’ll have the option to send the image straight to Twitter, share it to Facebook, pin it to Pinterest or add it to your Buffer queue, as well as download the image to use however you’d like.

Using the Pablo Chrome Extension

If you’d like to design your images even faster using Pablo, you can download the  Pablo Chrome Extension. Once installed, you’ll be able to send images found on any webpage directly to Pablo, without having to upload them.

Simply hover over an image you’d like to use and click on the Pablo link that appears, or right click on the image and click Open Image With Pablo.

Pablo will open with the image already added and ready for you to use in your design.

Another way you can use the Pablo extension is with text. If you come across a quote or snippet of text that you’d like to use on one of your Pablo designs, simply highlight the text, right click, and then click Pablo Selected Text.

Pablo will open with the text already added to an image, ready for you to use in your design.

Over to you! We’d love it if you would share your Pablo creations with us using the hashtag  #MadewithPablo

Here’s a few handy guidelines for creating awesome images for social media:

Video Tutorial

Here's a quick video for the visual learners out there!