[Publish] Scheduling posts

Summary

Each of your connected social accounts will have its own Queue, which stores all of your posts that are waiting to be published. This guide walks through how to schedule posts within your Queues and the various options you'll have access to.

Before we dive in, let's quickly cover how time slots appear in your Queue. You're able to choose the days and time you'd like to be sharing content by setting up you're  Posting Schedule. Each time that you add there becomes an empty time slot in your queue. Then, when you're scheduling posts, you don't need to think about the date and time it should be published, all you need to do is add it to your Queue and it will automatically be published as part of your usual posting flow. Other options are also available, such as scheduling posts to be published at a custom date and time, which we will cover within this guide.

Composer

The composer is the heart of Buffer Publish. It's where you're able to create and schedule your posts.

At the moment (October, 2017), we have two versions of the composer, known as "Simple Composer", which is the existing/old version, and "Tailored Posts Composer", which is the new version (already available within the  Buffer Browser Extension). The new Tailored Posts Composer allows you to create a completely unique message for each social network that you're sharing too. Keen to learn more about the benefits of this? Check out these articles:

When features are updated, or new features are released, we roll out to certain percentages at a time, to ensure we're delivering a quality experience and ironing out any early issues that may arise. If you are still seeing the Simpler Composer, don't worry, the new Tailored Posts Composer will be landing in your dashboard in the next few weeks! In the meantime, we want to make sure you have the information you need, so we've included instructions for both versions in this guide.

Please look at the screenshots below to determine which version you have and then jump to the right section of this guide.

This is the Simple Composer 👇

This is the Tailored Posts Composer ðŸ‘‡

📌   Click here for instructions on using the Simple Composer →

1

Open the composer

To get started, click inside the box at the top of any of your Queues, which says "What do you want to share?"This will open up the composer, which is where you can craft your post.

2

Choose your social accounts

Select or deselect the social accounts you'd like to include by clicking on the avatars at the top of the composer. The post you schedule will be added to the Queues for any social accounts that are highlighted within the composer.

Notes:

  • Default social accounts: The check marks next to your social accounts on the left hand side of your dashboard, indicate that they are set as defaults. If a social account is set as default, it will automatically be selected whenever you open the composer to schedule a post. For more information on default social accounts, please click here.
  • Posting Groups: If you're managing a larger amount of social accounts, and you're on one of our Business Plans, you might like to set up some posting groups. Groups are a great way of bundling social accounts together, which helps keep things simple as well as preventing sharing content to the wrong accounts. With one click, you can select multiple social accounts at the top of the composer. For more information on posting groups, please click here.
3

Create your post

Type in or copy and paste the text you'd like to use. Bear in mind that each type of social media account has its own set of character limits, which you can  see here. If you're sharing to multiple types of social accounts, you will be capped at the most restrictive social accounts character limit. For example, if you're sharing a post to Twitter and a Facebook Page, you would be capped at 140 characters.

For Twitter and Pinterest, if you include a link in your post, Buffer will scrape the page and offer you some thumbnail images to choose from, or you can choose your own image or  video.

For Facebook, LinkedIn and Google+, if you include a link in your post, a link preview will be auto-generated. You can keep this or replace it with you own image or  video.

Notes:

  • Link shortening: Any links you paste into the composer will be automatically shortened, using the link shortener of your choice. For more information on choosing a link shortener, please click here.
  • Mentions: Buffer Publish supports mentions for Twitter. Simply type in the @ symbol and start typing the first few letters of the Twitter account you’d like to mention. Matching results will be returned. Support for Facebook Page mentions is included in the Tailored Posts Composer. If you don't already have this, you'll have it very soon! Mentions are not currently supported on LinkedIn, Google+, Pinterest or Instagram.
  • Hashtags: You're able to include hashtags in your posts for any social network and they will be hyperlinked once published. Keen to learn more about using hashtags effectively in your social media marketing? Check out this blog post!
4

Schedule your post

Once your post is ready, there are a few options for you to choose from:

  • Add to Queue (default): Your post will be saved at the bottom of your Queue, in the next available time slot from your Posting Schedule.
  • Share Next: Your post will be saved at the top of your Queue and be the next post to be published. Other posts in your queue will all be bumped down one slot.
  • Share Now: Your post will be published immediately, essentially skipping the Queue.
  • Schedule Post: You will be able to choose a custom date and time in the future for the post to be shared. These posts will be locked in place and won't be affected by anything else happening in the queue. For more information on custom scheduling posts, please click here.

📌   Click here for instructions on using the Tailored Posts Composer →

The new Tailored Posts Composer allows you to create a completely unique message for each social network that you're sharing too. Keen to learn more about the benefits of this? Check out these articles:

1

Open the composer

To get started, click inside the box at the top of any of your Queues, which says  "What do you want to share?". This will open up the composer, which is where you can craft your post.

2

Choose your social accounts

Select or deselect the social accounts you'd like to include by clicking on the avatars at the top of the composer.

Notes:

  • Default social accounts: The check marks next to your social accounts on the left hand side of your dashboard, indicate that they are set as defaults. If a social account is set as default, it will automatically be selected whenever you open the composer to schedule a post. For more information on default social accounts, please click here.
  • Posting Groups: If you're managing a larger amount of social accounts, and you're on one of our Business Plans, you might like to set up some posting groups. Groups are a great way of bundling social accounts together, which helps keep things simple as well as preventing sharing content to the wrong accounts. With one click, you can select multiple social accounts at the top of the composer. For more information on posting groups, please click here.
3

Create your post

The Tailored Posts composer allows you to customize your post for each social network that you're sharing to. Read more about why this is important here. If the post is going to be similar for each one, start by typing in or copying and pasting the text you'd like to use as your base.

From there, click Customize for each network. A separate box will appear for each type of social network that you've selected. For example if you're sharing to Twitter, Facebook, LinkedIn and Google+, you'd have 4 boxes available. If you're sharing to multiple social accounts of the same network, e.g. multiple Twitter or Facebook accounts, you'd still only have 1 box per social network. You can read more about that here.

For Twitter, Instagram and Pinterest, you'll see some  Suggested media below the message box. These images are being scraped from the page that you're sharing and you can click on any of them to include them with your post. Up to 4 images can be included for Twitter, while only 1 can be included for Instagram and Pinterest. Alternatively you might prefer to upload your own image or video, which you can do by clicking on the upload button on the left hand side.

For Facebook, LinkedIn and Google+, you'll see a link preview, which mirrors what you would get if you were sharing a link on one of those networks directly. You can choose an alternative image for the link preview by using the arrows to the left and right of the image, or  replace the link preview with an image or video only by clicking Replace link attachment with image or video.

Notes:

  • Link shortening: Any links you paste into the composer will be automatically shortened, using the link shortener of your choice. For more information on choosing a link shortener, please click here.
  • Mentions: Buffer Publish supports mentions for Twitter and Facebook Pages. Simply type in the @ symbol and start typing the first few letters of the Twitter account or Facebook Page you’d like to mention. Matching results will be returned. Mentions are not currently supported for LinkedIn, Google+, Pinterest or Instagram.
  • Hashtags: You're able to include hashtags in your posts for any social network and they will be hyperlinked once published. For Twitter specifically, we offer hashtag suggestions. Simply type in the # symbol and start typing the first few letters of the hashtag you'd like to include. Matching results will be returned. Hashtag suggestions are not currently available for Facebook, LinkedIn, Google+, Pinterest or Instagram. Keen to learn more about using hashtags effectively in your social media marketing? Check out this blog post!
4

Schedule your post

Once your post is ready, there are a few options for you to choose from:

  • Add to Queue (default): Your post will be saved at the bottom of your Queue, in the next available time slot from your Posting Schedule.
  • Share Next: Your post will be saved at the top of your Queue and be the next post to be published. Other posts in your queue will all be bumped down one slot.
  • Share Now: Your post will be published immediately, essentially skipping the Queue.
  • Schedule Post: You will be able to choose a custom date and time in the future for the post to be shared. These posts will be locked in place and won't be affected by anything else happening in the queue. For more information on custom scheduling posts, please click here.