[Publish] Changing your link shortener

Any links you paste into the Buffer composer will be automatically shortened, using the link shortener of your choice. Buffer offers three link shorteners:

  1. buff.ly
  2. bit.ly
  3. j.mp

You can change the link shortener for each of your connected social accounts, by following the steps below.


Select one of your social accounts on the left hand side of your Buffer dashboard.


Click on the Settings tab and then on Link Shortening.


Click Use to the right of the link shortener you'd like to use. Alternatively, if you'd rather your links weren't shortened, click Use to the right of the "No Shortening" option.

You can also connect your own custom link shortener if it's registered with bit.ly. For instructions on setting this up,  please click here.