Posts failing to publish to a Facebook Page, or being published as yourself instead of as the Page

Summary

It is important to accept all permissions when connecting a Facebook Page to your Buffer account. There are a couple of scenarios that can happen when permissions have not been set up correctly during this process. But don't worry, it's a quick fix 😉

First let's dive into a couple of scenarios you might see!

Scenario 1

Scheduled posts are failing to send with one of the following errors:
"Yoiks! Buffer doesn’t have permission to post on your behalf. Please try reauthorising this account by clicking reconnect” under settings."

"An unknown error has occurred, please get in touch if this persists."

This happens when the Publish as Pages you manage permission was not accepted when connecting the Facebook page to Buffer.

Scenario 2

When publishing posts to Facebook Pages via Facebook itself, you will have the option to “post as the page” or “post as yourself” (i.e. posting from your Facebook profile). This can be managed by going to Settings > Post Attribution. Posts published “as the page” will appear on the page timeline, while posts published “as yourself” will appear in the “Visitor Posts” area (even if you’re a Page Admin).
When publishing posts to Facebook Pages via Buffer (or another third party app), all posts will be posted “as the page”. That said, we have seen some instances of posts being published “as yourself” instead of “as the page”. This can happen during the connection process if Facebook sends Buffer the user access token instead of the page access token.

Fix

Both of these scenarios can be fixed by checking and updating the permissions that Buffer has within Facebook. This can be done by going to Application Settings in Facebook, locating Buffer and updating the permissions there. Whilst this should do the trick, we actually recommend reauthorising your Facebook Page completely to ensure all required permissions are accepted. Here are the steps you’ll need to reauthorise your Facebook Page:

1

Start by going to  Application Settings in Facebook.

2

You should see the Buffer app listed on the page. Click on the [X] to the right of Buffer to remove it from Facebook.

3

Head back over to your  Buffer dashboard.

4

Select your Facebook Page on the left hand side and then click on Settings > Reconnect. Be sure to accept all permissions during the connection process.

From that point, you should be all set for everything to start posting again and you can go ahead and give any failed posts a try. And if you have any problems at all, please don't hesitate to give us a shout!