[Publish] Why don’t I see new engagements from my post published weeks ago?

This article relates to the Overview Report under Analytics.

All of the data Buffer Publish gets from the social network (e.g. Twitter) is on a per-post basis and we're only able to check for new engagements a limited number of times on each post.

In practice, we're able to get data for 7 days following a post being published. That means if you sent a post on Monday, we’ll keep checking it for new engagements and impressions until the following Sunday. After that, we can no longer re-check the post, and from then onward, its metrics will remain the same within Buffer.

We'd love to be able to check post in perpetuity and will be keeping a close eye on any changes that will allow us to do just that.