[Publish] Analysis Report

IN THIS ARTICLE

The Analysis Report is available on all Business Plans, including legacy Business Plans. It is available for all social accounts, excluding Twitter on the current Business Plan. Jump to this article for more information.

Summary

The  Analysis Report under Analytics, is where you'll find a customisable chart allowing you to hone in on your specific engagement metrics and audience, along with a table of your recent posts.

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Report Features

Customising the date range

Use the date picker to choose a preselected or custom date range. This will be reflected in both the chart and the table of recent posts.

Chart

The chart allows you to view and compare engagement metrics and followers over time. This chart allows you to gain insight into the general engagement of your posts. Here's a breakdown of the metrics you'll see for each type of social account.

  • Twitter: Posts per day, Likes, Clicks, Mentions, Retweets, Potential Reach, Followers, New followers
  • Facebook Profile: Posts per day, Likes, Clicks, Comments, Shares, Reach
  • Facebook Page: Posts per day, Likes, Clicks, Comments, Shares, Reach, Followers, New followers
  • Facebook Group: Posts per day, Likes, Clicks, Comments, Shares, Reach, Followers, New followers
  • LinkedIn Profile: Posts per day, Likes, Clicks, Comments, Reshares, Connections
  • LinkedIn Page: Posts per day, Likes, Clicks, Comments, Reshares, Connections
  • Google+ Profile: Posts per day, +1s, Clicks, Comments, Reshares, Followers, New followers
  • Google+ Page: Posts per day, +1s, Clicks, Comments, Reshares, Followers, New followers
  • Pinterest: Pins per day, Likes, Comments, Repins, Followers, New followers
  • Instagram: Posts per day, Likes, Comments, Followers, New followers

Recent posts table

The recent posts table allows you to see which of your posts are performing well.

FAQ

1

Why am I not able to track my Facebook profile's follower count in Buffer analytics?

We are a little bit limited in the statistics we can show by what Facebook makes available to us. We used to be able to get this information, although in April 2015 Facebook changed what was available so that the only follower count we could retrieve would be the number of followers you had that used Buffer (and, more specifically, had connected the Buffer app to Facebook). This didn't seem like particularly useful or insightful information to have and so we made the decision to remove follower counts completely to remove any confusion that might arise. Full follower counts are still available for Facebook Pages and Groups as before.