[Analyze] What is Buffer Analyze?

Analyze is our brand new, in-depth social media reporting tool. Features within Analyze include the ability to create custom reports with PDF export, insights into posting behaviour (e.g. which day is most effective to post, what kind of content is getting you the highest levels of engagement), the option to compare social accounts against one another, and a complete post breakdown with sorting. Analyze currently supports Twitter, Facebook Pages, and Instagram Business Profiles.

Please note, Instagram Business Profiles must be set up to use Direct Scheduling in Publish in order to work with Analyze, since Facebook powers the Instagram Graph API needed to fetch your analytics.

Buffer Analyze is currently available to Publish customers who are subscribed to the Pro or Business Plan. If you’d like to take Analyze for a spin, please feel free to drop us an email at onboarding@buffer.com.

In the coming months, Analyze will also be available to Publish customers who are subscribed to the Pro Plan. And in the long term, Analyze will be available as a standalone tool.

Keen to see Analyze in action? Join a webinar here!

Why do I need Analyze if I have reports in Buffer Publish?

Great question! Whilst analytics and reports are available within Publish (and included in the cost), we found a need for some customers to have more powerful analytics tools. By creating Analyze as a separate product, we don’t have to include these more powerful tools for everybody, who might not need them, and raise the cost of the Publish Business Plans. With this setup, you only pay for the level of reporting that you need. The cost associated with Analyze allows us to dive really deep with the tool and dedicate a number of resources to building the best solution possible for those who need it.

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