[Analyze] Twitter metric descriptions

All Twitter metrics, including clicks, are pulled from Gnip, which is Twitter’s enterprise data service. The list below provides a description of each metric.

  • Tweets: The number of tweets sent in the selected date range. It does not include replies or retweets.
  • Impressions: The number of impressions you got on tweets sent in the selected date range. An impression is defined as the number of a times a tweet is served to a user in either their timeline or search results.
  • Engagements: The total number of times a user interacted with the tweets sent during the selected date range. Interactions include retweets, replies, follows, likes, and clicks on links, cards, hashtags, embedded media, username, profile photo, or tweet expansion.
  • Clicks: The number of clicks you earned on tweets sent in the selected date range.
  • Likes: The number of likes received on tweets sent in the selected date range.
  • Replies: The number of replies received on the tweets sent in the selected date range.
  • Retweets: The number of retweets you received on tweets sent in the selected date range.
  • Engagement Rate: The percentage of impressions that resulted in an engagement(number of engagements divided by the number of impressions).
  • New Followers: The number of new followers you gained or lost during selected date range.
  • Total Followers: The total number of your followers.