[Analyze] Facebook metric descriptions

All Facebook metrics, including clicks, are pulled from Facebook Graph API. The list below provides a description of each metric.

  • Posts: The number of Facebook posts sent in the selected date range.
  • Post Reach: The number of unique people who saw any of your posts, during the selected date range.
  • Post Impressions: The number of times people saw any of your posts, during the selected date range. This number will always be higher than Post Reach because some people will see your posts multiple times.
  • Page & Post Engagements: The number of times people have engaged with your posts through likes, comments and shares and more.
  • Link Clicks: The number of link clicks that occurred in any of your posts. This number includes any link clicks, including posts with multiple links or multiple clicks by one user. It includes any link that takes a user away from Facebook.
  • Reactions: The total number of Reactions you earned on any of your posts, during selected date range.
  • Comments: The number of comments on any of your posts, during the selected date range.
  • Shares: The number of times any of your posts have been shared, during the selected date range.
  • Engagement Rate: The percentage of impressions that resulted in an engagement(number of engagements divided by the number of impressions).
  • Engaged Users: The number of unique, engaged users. These users have liked your Page, or clicked on your content(includes comments, shares, reactions, etc).
  • New Fans: The number of fans you gained or lost during selected date range.
  • Total Fans: The total number of your fans.