[Analyze] Instagram metric descriptions
Where does the data come from? All metrics are pulled from Instagram's Graph API.
Will I have access to historical data? When you first subscribe to Analyze, we will backfill up to six months of Instagram post metrics and followers.
Do metrics stop updating after a certain amount of time? After a full calendar month has passed, Analyze will stop updating all metrics for the post.
The table below provides a description for each metric that appears within Analyze.
|Posts|| The number of posts sent.
|Reach|| The number of unique people who saw your post(s).
|Impressions|| The number of times people saw your post(s). This number will always be higher than Post Reach because some people will see your post(s) multiple times.
|Engagement Rate||The percentage of impressions that resulted in an engagement (number of engagements divided by the number of impressions).|
|Likes|| The number of likes your post(s) received.
|Comments|| The number of comments on your post(s).
|Video Views||The number of times your video(s) were viewed.|
|Post Saves||The number of times your post(s) were saved.|
|New Followers|| The number of followers you gained or lost.
|Total Followers|| Your total number of followers.