[Analyze] Instagram metric descriptions

All Instagram metrics, including clicks, are pulled from Instagram Graph API. The list below provides a description of each metric.

  • Posts: The number of Instagram posts sent in the selected date range.
  • Reach: The number of unique people who saw any of your posts, during the selected date range.
  • Impressions: The number of times people saw any of your posts, during the selected date range. This number will always be higher than Reach because some people will see your posts multiple times.
  • Likes: The total number of likes you earned on any of your posts, during selected date range.
  • Comments: The number of comments on any of your posts, during the selected date range.
  • Video Views: The number of times any of your videos have been viewed, during the selected date range.
  • Post Saves: The number of times any of your posts have been saved, during the selected date range.
  • Engagement Rate: The percentage of impressions that resulted in an engagement(number of engagements divided by the number of impressions).
  • New Followers: The number of followers you gained or lost during selected date range.
  • Total Followers: The total number of your followers.