[Analyze] Overview

IN THIS ARTICLE
Summary Tables and charts
Facebook metrics Instagram metrics
Twitter metrics

Summary

The Overview tab provides insight into your overall engagement levels. Start by selecting the social network you'd like to analyze on the left hand side of your dashboard, and then selecting the Overview tab.

If you have multiple social accounts of one network (e.g. multiple Facebook accounts), you can change the account at the top, as well as the date range you'd like to analyze. All data can be exported as both CSV and image files using the Export button.

You’ll notice an Add to Report button at the top right of each table and chart. Learn more about creating custom reports here.

Tables and charts

Performance table

The performance table shows aggregate metrics during the selected date range. Metrics on posts that were published before the selected date range will be included if they continue to perform.

This table is designed to give you at-a-glance insight to how you're performing over a specified date range. These are key performance metrics for each social network and you want to see lots of green! Check this table regularly to help build up your long-term intuition on overall performance.

Average performance chart

The average performance chart shows you the average performance per post, for all of the posts sent during the selected date range.

This chart will help you identify, set and measure performance goals. This is also a good table to review regularly, to help build up a strong intuition on performance over a long period of time.

Metrics breakdown chart

The metrics breakdown chart allows you to view performance metrics and followers over time. You can choose to view the performance for the previous period as well, which will allow you to compare metrics for the same amount of time immediately proceeding the selected date range. In the legend at the bottom of the chart, you will find the total number of the chosen metric over the selected date range.

This chart allows you to gain insight into the general engagement of your posts, your overall number of followers and to compare performance over periods of time. In an ideal world, previous period totals would always be lower than the current period.

Facebook metrics

All metrics are pulled from Facebook's Graph API.

The table below provides an overview of which metrics are available in each table and chart. You can find a detailed description of each metric here.

Performance table Average performance chart Metrics breakdown chart
Posts βœ“ βœ“
Post Reach βœ“ βœ“
Post Impressions βœ“ βœ“ βœ“
Page & Post Engagements βœ“ βœ“ βœ“
Link Clicks βœ“ βœ“ βœ“
Reactions βœ“ βœ“
Comments βœ“
Shares βœ“
Engagement Rate βœ“
Engaged Users βœ“ βœ“
New Fans βœ“ βœ“
Total Fans βœ“

Instagram metrics

All metrics are pulled from Instagram's Graph API.

The table below provides an overview of which metrics are available in each table and chart. You can find a detailed description of each metric here.

Performance table
Average performance chart Metrics breakdown chart
Posts βœ“ βœ“
Reach βœ“ βœ“
Impressions βœ“ βœ“ βœ“
Likes βœ“ βœ“ βœ“
Comments βœ“ βœ“ βœ“
Video Views βœ“
Post Saves βœ“
Engagement Rate βœ“
New Followers βœ“ βœ“
Total Fans βœ“

Twitter metrics

All metrics are pulled from Gnip, which is Twitter’s enterprise data service.

The table below provides an overview of which metrics are available in each table and chart. You can find a detailed description of each metric here.

Performance table Average performance chart Metrics breakdown chart
Tweets βœ“
βœ“
Impressions βœ“ βœ“ βœ“
Engagements βœ“ βœ“ βœ“
Clicks βœ“ βœ“ βœ“
Likes βœ“ βœ“
Replies βœ“ βœ“
Retweets βœ“ βœ“
Engagement Rate βœ“
New Followers βœ“ βœ“
Total Followers βœ“
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