[Analyze] Posts

IN THIS ARTICLE

Summary

The Posts tab provides a history of all of your published posts. Looking at your posts individually allows you to draw comparisons and see patterns around which posting times might be working best for you, and what type of content your audience might be most engaged with.

Choose the social account and date range you’d like to analyze using the options along the top.

All data can be exported as both CSV and image files using the Export button.

You’ll notice an Add to Report button at the top right of each table and chart. Please refer to this guide for more information on creating custom reports.

Tables and Charts

Summary table

The summary table shows aggregate metrics for all posts sent during the selected date range.

Hashtag performance table

The hashtag performance table provides insight into how your hashtags could be affecting your reach and engagement rates. You can use this information to inform your posting strategy by looking at posts with hashtags that are associated with the highest reach and engagement rates.

Posts breakdown

The posts breakdown table shows you all of your your published posts, sorted by Impressions in descending order by default. You can filter posts by keywords and hashtags, as well as sort them either by date or another metric.

Twitter Metrics

All metrics, including clicks, are pulled from Gnip, which is Twitter’s enterprise data service.

The table below provides an overview of which metrics are available in each table and chart. Please refer to this guide for a detailed description of each metric.

Summary table Hashtag performance table Posts breakdown table
Tweets βœ…
βœ…
Impressions βœ… βœ…
Clicks βœ… βœ…
Likes βœ… βœ…
Replies βœ…
Retweets βœ… βœ…
Engagement Rate βœ… βœ… βœ…

Facebook Metrics

All metrics, including clicks, are pulled from Facebook Graph API.

The table below provides an overview of which metrics are available in each table and chart. Please refer to this guide for a detailed description of each metric.

Summary table Hashtag performance table
Posts breakdown table
Posts βœ… βœ…
Post Reach βœ… βœ… βœ…
Post Impressions βœ…
Link Clicks βœ…
Reactions βœ… βœ…
Comments βœ… βœ…
Shares βœ… βœ…
Engagement Rate βœ… βœ… βœ…

Instagram Metrics

All metrics, including clicks, are pulled from Instagram Graph API.

The table below provides an overview of which metrics are available in each table and chart. Please refer to this guide for a detailed description of each metric.

Summary table Hashtag performance table Posts breakdown table
Posts βœ… βœ…
Reach βœ… βœ… βœ…
Impressions βœ… βœ…
Likes βœ… βœ…
Comments βœ… βœ…
Engagement Rate βœ… βœ… βœ…