[Analyze] Answers

IN THIS ARTICLE

Summary

The Answers tab aims to answer common questions you might have around your social media strategy, such as when it’s most effective to post, and how your post frequency affects your follower count.

Choose the social account and date range you’d like to analyze using the options along the top.

All data can be exported as both CSV and image files using the Export button.

You’ll notice an Add to Report button at the top right of each table and chart. Please refer to this guide for more information on creating custom reports.

Engagement and Audience

Towards the top right of the chart, you’re able to toggle between Custom or Presets:

  • Custom allows you to choose two metrics to compare.
  • Presets also compare two metrics, but are posed as the question you might be hoping to answer as a result of comparing those specific metrics. For example, the question â€śHow does post frequency affect my engagement rate?” compares the number of posts you’ve shared and your engagements.

Twitter Metrics and Questions

All metrics, including clicks, are pulled from Gnip, which is Twitter’s enterprise data service.

The following metrics are available for Twitter:

  • Tweets
  • Impressions
  • Engagements
  • Clicks
  • Likes
  • Replies
  • Retweets
  • Engagement Rate
  • New Followers
  • Total Followers

Please refer to this guide for a detailed description of each metric.

The following preset questions are available for Twitter:

  • When is it most effective to post?
  • How does post frequency affect my engagement rate?
  • How does post frequency affect my fan count?

Facebook Metrics and Questions

All metrics, including clicks, are pulled from Facebook Graph API.

The following metrics are available for Facebook:

  • Posts
  • Post Reach
  • Post Impressions
  • Engagements
  • Post Clicks
  • Reactions
  • Comments
  • Shares
  • New Fans
  • Total Fans

Please refer to this guide for a detailed description of each metric.

The following preset questions are available for Facebook:

  • When is it most effective to post?
  • What type of content is working?
  • How does post frequency affect my engagement rate?
  • How does post frequency affect my fan count?
  • How does post frequency affect the reach per post?

Instagram Metrics and Questions

All metrics, including clicks, are pulled from Instagram Graph API.

The following metrics are available for Instagram:

  • Posts
  • Reach
  • Impressions
  • Likes
  • Comments
  • Video Views
  • Post Saves
  • Engagement Rate
  • New Followers
  • Total Fans

Please refer to this guide for a detailed description of each metric.

The following preset questions are available for Instagram:

  • When is it most effective to post?
  • How does post frequency affect my engagement rate?
  • How does post frequency affect my fan count?
  • How does post frequency affect the reach per post?