[Analyze] Audience

IN THIS ARTICLE

Summary

The Audience tab displays information on your audience demographics, such as age and gender. This allows you to learn more about the people that matter to your business, and in turn, create content most suited to them.

Choose the social account and date range you’d like to analyze using the options along the top.

Unfortunately, we are not able to provide this kind of data for Twitter profiles at the moment. Although audience data is available when viewing native Twitter Analytics, this data is not made available through Gnip, which is Twitter's enterprise data service that we use. Therefore, the data available within the Audience tab is limited to Facebook and Instagram. We really apologize for any inconvenience there.

All data can be exported as both CSV and image files using the Export button.

You’ll notice an Add to Report button at the top right of each table and chart. Please refer to this guide for more information on creating custom reports.

Tables and Charts

Audience overview

The Audience overview chart shows your top demographic by gender and age, as well as your top location. If you're looking at a Facebook Page, you'll also be able to toggle between analyzing Your Fans or People Reached, using the drop down towards to the top right of the chart.

Top gender and age

The Top gender and age chart displays a bubble chart of females and males, by age. Below the bubble chart, you'll see your top three ranked demographics. If you're looking at a Facebook Page, you'll also be able to toggle between analyzing Your Fans or People Reached, using the drop down towards to the top right of the chart.