[Publish] Performance metric descriptions

IN THIS ARTICLE
Summary Facebook Pages and Groups
Instagram Profiles Twitter Profiles
LinkedIn Profiles and Pages Pinterest Profiles

Summary

Various performance metrics are available within the Posts Report. This guide provides a description of each metric.

Facebook Pages and Groups

All metrics are pulled from Facebook's Graph API.

Metric Description
Reach/Post Reach The number of unique people who saw your post. This metric is only available for Facebook Pages, not Facebook Groups.
Likes The number of likes your post received.
Comments The number of comments on your post.
Shares The number of times your post was shared.
Clicks The number of clicks your post received. This includes clicks anywhere on the post, e.g. link attachment, image, avatar, timestamp.

Instagram Profiles

All metrics are pulled from Instagram's Graph API.

Metric Description
Likes The number of likes your post received.
Comments The number of comments on your post.

Twitter Profiles

On the Pro Plan, click metrics are pulled from Bit.ly, and all other metrics are pulled from the Twitter API. On the Business Plan, all metrics, (including click metrics) are pulled from Gnip, which is Twitter's enterprise data service.

Metric Description
Likes The number of likes your tweet received.
Retweets The number of times your tweet was retweeted.
Replies/Mentions The number of replies on your tweet.
Clicks The number of clicks your tweet received.

LinkedIn Profiles and Pages

Click metrics are pulled from Bit.ly, and all other metrics are pulled from the LinkedIn API.

Metric Description
Comments The number of comments on your post.
Likes The number of likes your post received.
Reshares The number of times your post was shared.
Clicks The number of clicks your post received.

Pinterest Profiles

All metrics are pulled from the Pinterest API.

Metric Description
Comments The number of comments on your pin.
Likes The number of likes your pin received.
Repins The number of times your pin was pinned by other users.
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