[Analyze] Stories (for Instagram)

Summary Tables and charts


The Stories tab for Instagram allows you to see your reach and completion rate of each story, as well as your total number of impressions and exists, and your average reach and completion rate. Start by selecting Instagram on the left hand side of your dashboard, and then selecting the Stories tab.

Please note, only Stories created by your Instagram account will be available here. Due to API limitations, it's not possible to pull in Stories that you have shared after being @mentioned in.

If you have multiple Instagram accounts, you can change the account at the top, as well as the date range you'd like to analyze. All data can be exported as both CSV and image files using the Export button.

You’ll notice an Add to Report button at the top right of the Stories Breakdown chart. Learn more about creating custom reports here.

Tables and charts

Stories summary table

The summary table shows aggregate metrics for all stories sent during the selected date range.

Stories breakdown

This chart shows your reach and completion rate for each Instagram story. By default, all stories shared within the date range chosen at the top of the report will be shown. If preferred, you can use the Day drop down to only show stories shared on a specific day. You can also use the Sort option to sort stories by date, reach, or completion rate. Towards the bottom, you'll see a table showing your total impressions, average reach, average completion rate, and total exits.

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