[Analyze] Stories (for Instagram)

Stories Analytics is only available on our Premium Plan. Learn more about our plans and pricing here.

Summary Tables and charts


The Stories tab for Instagram allows you to see your reach and completion rate of each story, as well as your total number of impressions and exits, and your average reach and completion rate. Start by selecting Instagram on the left hand side of your dashboard, and then selecting the Stories tab.

Please note, only Stories created by your Instagram account will be available here. Due to API limitations, it's not possible to pull in Stories that you have shared after being @mentioned in. Additionally, we are not able to backfill Stories. We are only able to start collecting them from when your Instagram account is connected to Buffer Analyze.

If you have multiple Instagram accounts, you can change the account at the top, as well as the date range you'd like to analyze. All data can be exported as both CSV and image files using the Export button.

You’ll notice an Add to Report button at the top right of the Stories Breakdown chart. Learn more about creating custom reports here.

Tables and charts

Stories summary table

The summary table shows aggregate metrics for all stories sent during the selected date range.

Stories metrics breakdown

This chart shows you the changes in your Instagram Stories metrics, such as impressions, reach, and replies. Besides comparing the data with the previous period, you can also compare two metrics to see how they correlated. For example, do posting more Stories correlate with higher reach?

Stories breakdown

This chart shows your reach and completion rate for each Instagram story. By default, all stories shared within the date range chosen at the top of the report will be shown. If preferred, you can use the Day drop down to only show stories shared on a specific day. You can also use the Sort option to sort stories by date, reach, or completion rate. Towards the bottom, you'll see a table showing your total impressions, average reach, average completion rate, and total exits.

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