[Publish] Instagram First Comments and Hashtag Manager

The First Comments feature is only available on our Pro, Premium, and Business Plans. The Hashtag Manager feature is only available on our Premium and Business Plans. Learn more about our plans and pricing here.


If you're scheduling a post to your Instagram Business Profile, and it's set to be published automatically, you'll also have the option to include a first comment. First comments are great for hashtags or other information that you may not want to show initially within your caption. Additionally, you'll be able to use the Hashtag Manager feature. Hashtags are a great way to make your posts more discoverable on Instagram. Hashtag Manager makes it easy to create and save groups of hashtags, so that you can build a library of options, experiment with different variations, and easily reuse your top-performing hashtag groups.

We recommend experimenting with different variations of hashtags. If you need some help coming up with ideas, here’s a free tool that we quite like! We also have some handy blog posts in our library of resources, with tips and advice on using hashtags on Instagram.

First Comments

Toggle the Include a comment with this post option on and type your first comment into the extra box displayed (or use our Hashtag Manager feature to easily drop in your saved hashtags). You can always edit this first comment after the post has been saved by clicking on the comment icon.

Hashtag Manager

Within the first comments area, you'll also notice a hashtag symbol in the top right corner. Clicking on this symbol will open Hashtag Manager.

Creating and managing groups

To get started, click Create Hashtag Group.

Enter a name for your group and add the hashtags you'd like to include. Towards the bottom of the content area, you'll be able to see how many hashtags you have remaining, so that you don't exceed Instagram's limit of 30 hashtags per post. Once you're happy with your hashtags, click Save Hashtag Group.

Please note, Hashtag Manager is universal across your team. If you have multiple users in your Organization, the hashtag groups that you create and save will be available for everyone to use.

Groups can be deleted by hovering over the group, clicking the three dots on the right hand side, and then clicking Delete Group.

Please note, it's not yet possible to edit groups but we would like to add this ability in the future. In the meantime, if you do need to edit a group, we'd recommend inserting a group of tags into the first comment area, making the desired changes, copying and pasting the tags into a new group, and then deleting the original.

Adding hashtags to your post

You'll see all of your groups listed in Hashtag Manager. To add a group of hashtags to your first comment, hover over the group and click Insert. You are able to insert multiple groups, but keep an eye on the hashtag counter to make sure you don't exceed Instagram's limit of 30 per post.

We believe that hashtag groups are best suited to the first comment so that you can keep your caption neat and tidy. And being able to schedule the first comment simultaneously with your post means that you won’t lose any reach by adding them to the comment. However, if you'd prefer to add hashtag groups to the caption instead, you can do that by cutting and pasting them from the first comments area into the caption.

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