[Publish] Why Buffer Publish can't automatically publish posts to Instagram

Coming Soon... Instagram Direct Scheduling 🎉 Read more here →


Using Instagram Reminders, you're able to create and schedule your Instagram posts, in the same way as you would with other social accounts that are connected to Buffer Publish. The difference, is that at the time the post is due to be published, you'll receive a notification to your phone. When the notification comes through, you can open the post in Instagram, with the image already attached and the caption saved to your clipboard. All you need to do is paste in the caption and then complete the posting process as you usually would on Instagram.

We would love to be able to post automatically on your behalf, in the same way as with other social networks such as Twitter and Facebook. Until now, this has not been allowed through Instagram’s official API. On January 30, 2018, Instagram announced that they are busy hustling on a new Content Publishing API, which allows third party apps to post directly to Instagram. Wahoo! We’re in the process of becoming an official Instagram Partner, and when that happens, we’ll be implementing direct scheduling within our platform.  You can read more about this here.

What are the benefits of using Buffer, over posting directly to Instagram?

Great question! If you're an occasional Instagram poster, you might prefer to keep sharing your Instagram posts directly through the native app. On the other hand, if you're a frequent poster, you might find it useful to be able to get all of your posts ready in advance and have the simple job of just pushing them to Instagram when they're ready to go. Here are some other key benefits:

Create a consistent sharing schedule: Instagram posts are added to your Queue, in the same way as any other social network. At the time the post is due to be sent, you'll receive a notification to your phone. By sharing your Instagram posts right away (or soon after), you'll be creating a consistent sharing schedule, allowing you to reach your audience at the right times and boost engagement by staying in touch regularly and sharing your best content.

Working together: Using Instagram Reminders, multiple people are able to contribute to the content that is shared, as well as having an approval process available. You can learn more about team members and approvals here. Team members can only be invited on our Business Plans.

Track analytics: You'll find built-in Analytics within Buffer Publish, allowing you to see how your Instagram posts are performing. You can learn more about our Analytics here. Analytics are only available on our Awesome and Business Plans.