[Publish] Uploading and sharing links to videos

IN THIS ARTICLE

Summary

There are two ways to share videos to your social accounts through Buffer Publish. The first way is to upload your video within the composer and the second way is to share a link to the video. Generally speaking, videos uploaded within the composer will appear natively on most social networks, and links shared to videos hosted online (e.g. YouTube), will be displayed as a link. This guide outlines exactly how videos appear and behave on each social network. The table below provides a quick summary of which methods work on each social network.

Social network Video upload Video link
Twitter
✅ 
Facebook
LinkedIn
✅ But the video does not appear as a native upload
Google+
✅ 
Pinterest
Technically possible but not recommended
Instagram
Technically possible but not recommended

Video upload requirements

Buffer Publish currently supports videos up to 1GB in the file formats of mp4, mov, or avi. The video you upload will be converted to MP4 encoded with H264, and a maximum resolution of 1280x720 (HD). Larger files are likely to be compressed to ensure they can be posted to the social network, but quality loss should be minimal.

Titles and thumbnails for video uploads

Once a video has been uploaded, you'll be able to click on the small pencil icon to adjust the name of the video as well as choose a thumbnail. Thumbnails are generated at 15 second intervals of the video. By default, the first frame of the video (0 seconds) will be used as the thumbnail.

The video title and selected thumbnail will only be used where relevant. For example, if a video autoplays once published to the social account, a thumbnail is not needed. Information about titles and thumbnails is included in each "Video upload" section below.

Twitter

Video upload

Videos will appear natively and play automatically once published to Twitter, if they are within Twitter’s permitted file limits of 512MB and up to 140 seconds long.

Please note, an mp4 file that only contains audio cannot be shared to Twitter. The mp4 file must contain video. If you are looking to share an audio file to Twitter, the best alternative would be to host the audio file elsewhere online and link to it (instead of uploading it within the composer). Twitter would then generate an audio Twitter card from the link.

Videos longer than Twitter’s threshold will be displayed as a link to Buffer's video player. Users are able to click on the video link and it will be played within the tweet (i.e. as opposed to opening in a new tab or window).

Note on editing titles and thumbnails:

The title and thumbnail will only be applicable for videos that are outside of Twitter's permitted file limits (512MB and up to 140 seconds long). In these cases, the video will be displayed as a link to Buffer's video player and the title and thumbnail you've selected will be used (as shown in the screenshot above). The title and thumbnail will be ignored if the video is within Twitter's permitted file limits.

Video link

Your Tweet will be displayed as a video post. Users are able to click on the video link and it will be played within the tweet itself (i.e. as opposed to opening in a new tab or window).

Facebook

Video upload

Videos will appear natively and play automatically once published to Facebook.

Note on editing titles and thumbnails:

Since videos of any length always autoplay on Facebook, if you select an alternative thumbnail, it will be ignored. However, the title you choose will be displayed at the top of the video post.

Video link

Your Facebook post will include a link attachment. Users are able to click on the video link and will be taken to the video in a new browser tab.

LinkedIn

Video upload

Videos will be displayed as a link to Buffer's video player. Users are able to click on the video link and will be taken to the video in a new browser tab.

LinkedIn's API does support video uploads, but it's not something that has been implemented by Buffer yet. We hope to support native LinkedIn videos in the future.

Note on editing titles and thumbnails:

Videos uploaded and shared to LinkedIn will be displayed as a link attachment, including an image, and therefore the thumbnail you choose will be the image that appears on LinkedIn. The title will also be shown within the link attachment beneath the image.

Video link

Your LinkedIn post will include a link attachment, and the video will autoplay within the post itself.

Google+

Video upload

Videos will appear natively once published to Google+, but they won't autoplay.

Note on editing titles and thumbnails:

Google+ does not display video titles. Further to this, videos will always autoplay, which means thumbnails are not needed. For these reasons, you will not have the option to edit the title or thumbnail within the composer for this social network.

Video link

Your post will be displayed as a video post. Users are able to click on the video link and it will be played within the post itself (i.e. as opposed to opening in a new tab or window).

Pinterest

Video upload

Videos will be displayed as an image once published to Pinterest, using the thumbnail you've chosen. However, a link to Buffer's video player will be generated and added to the description of the Pin. Users could then copy and paste the link from the description to a new browser window, which would take them to the video. This method is not commonly used and instead, we would recommend using the video link option described below.

Note on editing titles and thumbnails:

Videos uploaded and shared to Pinterest will be displayed as an image, and therefore the thumbnail you choose will be the image that appears on Pinterest. The title will also be shown at the bottom of the video if users visit the video page.

Video link

The video will autoplay within the Pin itself.

Tip: Add the video link to the Source field, rather than the body of the post, if you don't want the link to be displayed within the description.

Instagram

Video upload

Videos will appear natively and play automatically once published to Instagram. One thing to be aware of is that Instagram's permitted video length is between 3 and 60 seconds. If your video is not within this range when you upload it to the composer, you'll see a message letting you know. You'll need to adjust the video and then re-upload it.

Videos being shared to an Instagram Personal Account will be scheduled as Reminders, whereas videos being shared to an Instagram Business Profile will be published automatically.

Note on editing titles and thumbnails:

Instagram does not display video titles. Further to this, videos will always autoplay, which means thumbnails are not needed. For these reasons, you will not have the option to edit the title or thumbnail within the composer for this social network.

Video link

Instagram do not currently support hyperlinks within captions. Therefore, if you include a link to a video within the composer, it will not be hyperlinked once published. Instead, it would be published as plain text. Users could copy and paste the link from the caption to a new browser window, which would take them to the video. However, this method is not commonly used and instead, we would recommend using the upload option described above.