[Publish] Uploading and sharing links to videos
IN THIS ARTICLE
There are two ways to share videos to your social accounts through Buffer Publish. The first way is to upload your video within the composer and the second way is to share a link to the video. Generally speaking, videos uploaded within the composer will appear natively on most social networks, and links shared to videos hosted online (e.g. YouTube), will be displayed as a link. This guide outlines exactly how videos appear and behave on each social network.
Buffer Publish currently supports videos up to 1GB in the file formats of mp4, mov, or avi. Buffer converts uploaded videos to MP4 encoded with H264, and a maximum resolution of 1280x720 (HD). Larger files are likely to be compressed to ensure they can be posted to the social network, but quality loss should be minimal. Videos will appear and behave slightly differently on each social network, as described below.
Videos will appear natively and play automatically on Twitter if they are within Twitter’s permitted file limits of 512MB and up to 140 seconds long.
Videos longer than Twitter’s threshold will be displayed as a link to Buffer's video player ( video.buffer.com). When a user clicks on the image, a separate tab will open, where the video is hosted and can be played.
LinkedIn doesn't support video just yet and therefore videos of any length will always be displayed as a link to Buffer's video player ( video.buffer.com). When users click on the play button, they'll be taken to Buffer's video player in a new tab.
Top tip: The name of the video file will be displayed as the title of the link, so it's helpful to make sure that this is something reflective of the video.
Videos of any length will appear natively on Google+. They won’t autoplay, but they’ll be all set to play with one click.
Whilst it is technically possible to upload a video to share to Pinterest, it will be displayed as an image. To view the video, users would need to copy the link from the description and paste it into a new browser window, which would then take them to Buffer's video player ( video.buffer.com). Instead, we would recommend sharing a link to the video, rather than uploading it. You can find more information on this here.
Videos will appear natively and and play automatically on Instagram, however, they would need to conform to Instagram’s permitted video length, which is between 3 and 60 seconds. Videos which exceed the maximum length seconds will still be shared to Instagram, but will be trimmed at 60 seconds.
Top tip: Don’t forget that Instagram’s clip size is 640x640 so it might feel great to use videos that can comfortably scale to this size. In the case of much wider videos, you will see the edges being cut off.
Sharing links to videos
Posting a link to a video hosted somewhere online, such as YouTube or Vimeo, is another easy way to share videos with your followers. Similar to uploading videos, these will also appear and behave slightly differently on each social network, as described below.
Your Tweet will be displayed as a video post and users can click the play button to play the video within Twitter.
Your Facebook post will include a link attachment. When users click the play button, they'll be taken to the video in a new tab.
Your LinkedIn post will include a link attachment. Videos will autoplay on LinkedIn.
Your post will be displayed as a video post and users can click the play button to play the video within Google+.
Your post will be displayed as a video post. When users click the Visit button, they'll be taken to the video in a new tab.
Whilst it is technically possible to share a link in the body of an Instagram post, this won’t be hyperlinked and you would still need to choose an image for the post itself. To view the video, users would need to copy the link from the caption and paste it into a new browser window, which would then take them to the video. Instead, we would recommend using the upload feature for sharing videos to Instagram. You can find more information on this here.