[Publish] What will my Tweets look like once published?

IN THIS ARTICLE

Summary

With Facebook, LinkedIn, and Google+, a  link attachment is shown in the composer when scheduling a post, allowing you to see (more or less) what your post will look like once it's been published. It's a bit more difficult with Twitter, since Buffer Publish does not load a preview of the post.

That said, depending on whether or not  Twitter cards are enabled on the website you're sharing a link to, your Tweet may end up looking a bit more like what you've come to expect from link attachments on platforms like Facebook and LinkedIn.

What are Twitter Cards?

Do you ever wonder why some Tweets look a bit plain, while others are more attention grabbing and include richer media experiences? Twitter Cards are an alternative format for Tweets, where rich photos, videos and media experiences can be added to Tweets, helping to drive more traffic to a website.

It's important to note that Twitter Cards are not something that you (the end user) can choose to add to a Tweet. They are autonomically generated for your Tweets if Twitter Cards are enabled on the website that you're sharing a link to. Twitter Cards are "enabled" on a website by adding some specific HTML markup to the HEAD section of a page. Learn more about Twitter Cards here.

You can use  Twitter’s Card Validator tool here, to preview how a link you're planning to share will be displayed once published on Twitter.

What will my Tweets look like once published?

Important note: If you are sharing a link to a site that has Twitter Cards enabled, the Twitter Card will only be displayed if you do not choose an image when scheduling your post. If you do choose an image, your Tweet will published as an image post, instead of a Twitter Card.

Link only

Posts that include a link but no image, will be published as Twitter Cards if Twitter Cards are enabled on the site you're sharing a link to, as shown below.

If Twitter Cards are not enabled on the site you're sharing a link to, the post will be published as a regular post, without an image, as shown below.

Link and image

Posts that include both a link and an image, will appear as image posts once published to Twitter. Chosen images (either selected from the Suggested media or uploaded), will always override Twitter Cards.

In the example below, the link shared was to a blog post published on https://blog.bufferapp.com/. Twitter Cards are enabled on this site, but because an image was chosen, the Twitter Card would have been overridden.

Image only

Posts that include an image but no link, will appear as image posts, as shown below.