[Publish] Automating RSS feeds using Feedly and Zapier



If you're on our Pro or Business Plan, you'll have access to the  Content Inbox, where you'll be able to add your favorite RSS feeds and choose which articles to share with your audience. However, we know that some customers are looking for something a little more automated. For example, perhaps you share every single article from a particular blog, and therefore don't need to pick and choose which ones to share, as you would need to do within the Content Inbox.

Using a combination of  Feedly and Zapier, you can automate sending articles from RSS feeds to any of your Queues within Buffer Publish.

Please note, you will need to be on  Feedly's Pro Plan ($5.41/month billed annually) in order to set this up.

What is Feedly?

Feedly is a news aggregator application that compiles feeds from a variety of online sources that you choose, such as blogs and RSS feeds. You can pop into your Feedly account anytime and catch up on all the latest articles in one place.

What is Zapier?

Zapier is a web automation tool, described as "the glue" that connects more than  750 web apps. Zaps are workflows, which connect apps so they can work together. Zaps start with a trigger, which is an event in an app which kicks off the workflow, and end with an action, which is an event that's completed automatically in a second app. Zaps automate tasks in the background.

Zapier have thousands of templates that you can tweak and use, or you can create your own from scratch. For more information, check out Zapier's  Getting Started Guide.

How to set it up


Log into your Feedly account and click the + ADD CONTENT button at the bottom left of your screen, followed by Follow Publications & Blogs.

From there, search for the RSS feed you'd like to pull articles from and then click Follow. Add it to its own Feed by clicking the + NEW FEED option, giving it a name (or choosing from one of the suggestions) and then clicking CREATE.


Create a new Zap to pull articles from your new Feed in Feedly and add them to your Queue within Buffer Publish. The video below walks through all the steps of setting this Zap up from scratch. However, there is a  template here that you can grab!

Anytime a new article is added to the RSS feed, it will appear in Feedly and from there, Zapier will grab it and add it as a post to your Queue.

Top Tip: You will need to create multiple versions of this Zap if you'd like posts to be sent to multiple social accounts. You can duplicate Zaps by going to your list, clicking on the drop down arrow and clicking Copy. You can then simply edit the duplicated Zap and choose a different social account.

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