[Publish] Adding emojis to your posts

Emojis are incredibly fun, and they can also help increase the reach of your social media posts and boost engagement. For example, internet marketer Larry Kim  ran a quick experiment where he split-tested the same promoted post with and without emojis to the same targeting group at the same time. The results of this experiment were pretty impressive. The emoji version had 25.4% higher engagement (11.06 percent vs. 8.82 percent) and a 22.2 percent lower cost per engagement ($0.18 vs. $0.14)!

Need more convincing? Check out our latest blog posts all around emojis!

Emojis can easily be added to your posts within Buffer Publish, using these little-known shortcuts (and these work outside of Buffer too)!

If you're using a Mac, hold down CTRL + CMD ⌘+ Space bar

If you're using Windows, click on the Touch Keyboard icon in the bottom right corner of your screen. If you don’t see the Touch Keyboard option on your desktop, this guide will help you to enable it. From there, click on the smiley face emoji.