[Publish] Getting Started with Instagram Reminders

Coming Soon... Instagram Direct Scheduling 🎉 Read more here →



Using Instagram Reminders, you're able to create and schedule your Instagram posts, in the same way as you would with other social accounts that are connected to Buffer Publish. The difference, is that at the time the post is due to be published, you'll receive a notification to your phone. When the notification comes through, you can open the post in Instagram, with the image already attached and the caption saved to your clipboard. All you need to do is paste in the caption and then complete the posting process as you usually would on Instagram.

Connecting your Instagram account

The steps to connect your Instagram account are slightly different depending on which plan you're subscribed to.

📌   Click here for instructions on connecting your Instagram on the free Individual Plan →


Click on Connect More at the bottom left of your dashboard.


Click on the Connect button below Instagram.


Log into your Instagram account.

Please note, if you currently log into Instagram via your Facebook Profile, you will need to create a username and password before connecting it to Buffer Publish. Entering your Facebook login details will not work.

If you’re already using Buffer's mobile app and you have push notifications turned on, you shouldn’t need to take any further steps!


If you’re not already using Buffer's mobile app, you'll need to grab it either from the  App Store for iOS or Google Play for Android. Once installed, make sure you have push notifications turned on, which will ensure that you receive a notification you when your Instagram post is due to be published. Here are the steps for both apps:


  1. Go to the home screen of your iOS device and open the Settings app
  2. Tap Notifications
  3. Tap Buffer
  4. Toggle Allow Notifications on


  1. Go to the home screen of your device and open the Settings app
  2. Tap Apps & notifications
  3. Tap See all apps
  4. Tap the Buffer app
  5. Tap App notifications
  6. Toggle NotificationsOn

The steps for enabling push notifications for the first time, may differ slightly depending on the device that you're using, as well as the version of Android. Above we have listed steps for a Google device. If you have any troubles at all with getting your push notifications enabled or reset, please feel free to get in touch and we'd be happy to help.

📌   Click here for instructions on connecting social accounts on the Awesome or Business Plan →

Scheduling posts

To schedule a post, select your Instagram account on the left hand side of your dashboard and then head into the Reminders tab, which is under the main Content tab. This is the equivalent of the Queue, for other social networks.

Follow the steps below to schedule a post.


Click inside the box at the top of your Reminders list, which says "What do you want to share?". This will open up the composer, which is where you can craft your post.


Type in or copy and paste the caption you'd like to use for your post and be sure to upload and image or video (this is required for Instagram). You're able to include up to 30 hashtags in your caption and they will be hyperlinked once published.

Keen to learn more about using hashtags effectively in your social media marketing?  Check out this blog post!


Once your post is ready, there are a few options for you to choose from:

  • Add to Queue (default): Your post will be saved at the bottom of your Reminders list, in the next available time slot from your Posting Schedule.
  • Share Next: Your post will be saved at the top of your Reminders list, and be the next post to be published. Other posts in your queue will all be bumped down one slot. This option is only available on our Awesome and Business Plans.
  • Share Now: Your post will immediately be sent as a notification to your phone, allowing you to publish it right away.
  • Schedule Post: You will be able to choose a custom date and time in the future for the post to be shared. This option is only available on our Awesome and Business Plans. For more information on custom scheduling posts, please click here.

Regardless of which option you choose, at the time it's due to be published, you'll receive an alert to your phone. You'll then need to complete the posting process in Instagram itself.

Notifications and posting

When it's time for your post to be published, you'll receive a notification to your phone.

Follow the steps below to complete the posting process.


Tapping the alert will bring you to a preview of your Instagram post within the Buffer mobile app. From there, tap Open in Instagram.

Top tip: If you have multiple Instagram accounts, make sure you are on the correct one before you send your post there. You can read more about this here.


Tap Feed.

If you'd rather post to your story, feel free to check out this guide.


At this point you'll be able to crop your photo and set filters on it if you'd like to, just the same way as if you were sharing a photo natively. The caption will be saved to your clipboard so you'll need to tap within the caption area and paste it in. From there, tap Share and your post will be published.

📌   We're keen to highlight here that you will need to manually paste your caption into Instagram. Unfortunately we're not able to include this automatically due to Instagram's API restrictions. We don't want you to leave your caption behind!


Your post will then be shared to Instagram and you’ll be able to see it on your feed.