[Publish] Re-Buffer posts that have already been published

The Re-Buffer feature is only available on our Pro and Business Plans. It is not available on the Free Plan. More information on our plans can be found here.



With so much content on social media now, posts can easily get missed and lost in the flow, and we understand that you need to get maximum visibility. The Re-Buffer feature allows you to add published posts back into your Queue to share again. We strongly encourage you to modify the post itself before adding it back to your Queue.  Please read our guidance on re-sharing posts here.

Choosing posts to Re-Buffer

The  Posts Report under Analytics, is where you’ll see a history of your posts that have already been published. This is the report you’ll want to use to track your performance of each individual post. As well as the post itself, you’ll also be able to see the date and time the post was shared, who scheduled the post and the key engagement metrics (e.g. clicks, likes, comments).

Sorting your posts by  Most Popular and Least Popular, can be really helpful when choosing which posts to re-share. And if you're looking for a specific type of post (e.g. image, video, link), you can use the All Posts filter option in conjunction.

How to Re-Buffer posts

There are two easy ways to Re-Buffer posts.


The first option is to hover the post until you see a four-headed arrow and then drag the post back into the Queue on the left hand side.

Please note, it is not possible to drag previously published Twitter posts to Twitter accounts, due to their guidelines on duplicating content.  Learn more here.


The second option is to click on the Re-Buffer button to the right of the post. This option allows you to edit the post before adding it back to the Queue.

Re-sharing content is an important part of our social media strategy at Buffer and we have found most success by taking a different angle on the content each time we share it, so we’re not just repeating ourselves. For example, we try out different headlines when sharing a new blog post to our Twitter account. On Facebook, perhaps we’ll use the blog title the first time we share it and a snippet of interesting text from the blog the second time. Sometimes we’ll use an image, other times we’ll use a video or a gif. There are lots of things you can do to reframe your content.