[Reply] Engagement Report

The Engagement Report is only available on our Business Plan. More information on our plans can be found here.



For social in particular, not every conversation will require a reply. For example, on Twitter, you might find that you get @ mentioned in posts that don't require a response. In these cases, you might simply close the conversation. The Engagement Report helps you to see the ratio between closed conversations that were responded to vs closed conversations that were not responded to, along with your total number of open conversations.

Please note, it is not currently possible to filter Reports by specific social accounts, although this is something that we'd love to add in the future. Right now, Reports will show data across all social accounts.

Keen to see Reports in action? Join a Buffer Reply webinar >>

Report Features

Customising the date range

Use the date picker at the top right of the page to choose a preselected or custom date range.

Key stats

Along the top of the report you'll see three key stats:

  • Conversations currently open
  • Percentage and number of conversations closed with a reply
  • Percentage and number of conversations closed without a reply

Conversations chart

In the chart below, you'll see the same information but on any given date.

Report Export

A CSV export can be downloaded by clicking the download icon at the top right of the page (next to the date picker).

This report includes number of conversations open each day, for the date range you've selected, along how many were closed with a reply, and how many without.

Please note, it is only possible to export a maximum of 2 months worth of data at a time. Learn more here.