[Publish] Scheduling posts

You can no longer connect personal Facebook Profiles to Buffer Publish, and from July 26, 2018, you will no longer be able to post to Facebook Profiles that were previously connected. You will still be able to connect and manage Facebook Pages. Learn more here.

IN THIS ARTICLE

Summary

Buffer Publish is a scheduling tool, allowing you to create, schedule, and post your social media content with ease. The "Tailored Posts Composer" is at the heart of Buffer Publish; it's where you're able to schedule your posts.

In this guide, we'll walk through choosing which social accounts to share to, creating your content, and scheduling options. Let's dive in!

Open the composer and select your social accounts

To get started, click inside the box at the top of any of your Queues, which says  "What do you want to share?". This will open up the composer, which is where you can craft your post. From there, select (or deselect) the social accounts you'd like to include (or exclude) by clicking on the avatars at the top of the composer.

Notes:

  • Twitter accounts: It's only possible to select one Twitter account at a time, due to Twitter's guidelines. Learn more here.
  • Default social accounts: The check marks next to your social accounts on the left hand side of your dashboard, indicate that they are set as defaults. If a social account is set as default, it will automatically be selected whenever you open the composer to schedule a post. This feature is available on our Pro and Business Plans. Learn more here.
  • Posting Groups: Posting Groups are collections of social accounts, which you can use to make scheduling content to multiple social accounts quicker and easier. With the click of a button, you can select all of the social accounts that belong to a particular Posting Group. This feature is available on our Business Plans. Learn more here.

Create your content

You're able to customize your post for each social network that you're sharing to. Read more about why this is important here. If the post is going to be similar for each one, we would recommend starting with a base for your posts, which you can type in or copy and paste.

From there, click Customize for each network. A separate box will appear for each type of social network that you've selected. For example if you're sharing to Twitter, Facebook, LinkedIn and Google+, you'll have four boxes available. If you're sharing to multiple social accounts of the same network, e.g. multiple Facebook accounts, you'd still only have one box per social network. Learn more here.

You can then modify the text for each one however you'd like. When it comes to adding media to your posts, the options you'll see will vary depending on the social network you're sharing to. Please refer to the table below.

Social network Link attachment Suggested media
Upload your own image
Upload your own video
Twitter
✅ (4) 
✅ (4)
✅
Facebook ✅
✅ (4) 
✅ (4)
✅
LinkedIn ✅
✅ (1)  ✅ (1)
✅
Google+ ✅
✅ (1) 
✅ (1)
✅
Pinterest
✅ (1)  
✅ (1)
✅
Instagram
✅ (4)  
✅ (4)
✅ 


Notes:

  • Link shortening: Any links you paste into the composer will be automatically shortened, using the buff.ly link shortener by default. Learn more here.
  • Twitter Mentions: To mention a Twitter account in your post, simply type in the @ symbol and start typing the first few letters of the Twitter account you’d like to mention. Matching results will be returned and you can click on the account you'd like to include. Learn more here.
  • Hashtags: You're able to include hashtags in your posts for any social network and they will be hyperlinked once published.

Schedule your posts

Once your posts are ready, you'll have a few scheduling options:

  • Add to Queue (default): Your posts will be added to the next available time slots from your Posting Schedules (this is usually the bottom of your Queue). Learn more here.
  • Share Next: Your posts will be saved at the top of your Queues and be the next ones to be published. Other posts in your Queues will be bumped down one time slot. This option is only available on our Pro and Business Plans.
  • Share Now: Your posts will be published immediately, essentially skipping the Queue.
  • Schedule Post: You will be able to choose a custom date and time in the future for the posts to be shared. Learn more here.