[Publish] Changing your link shortener

Link shortening with buff.ly is available on all plans. However, the ability to change your link shortener, is only available on our Awesome and Business Plans. The ability to change your link shortener is not available on the Free Plan. More information on our plans can be found here.


Any links you paste into the composer will be automatically shortened, using the buff.ly link shortener by default.

Changing your link shortener

On our Awesome and Business Plans, you're able to decide which link shortener to use from the following options:

  • buff.ly
  • bit.ly
  • j.mp
  • Your own custom link shortener if it's registered with Bit.ly

The link shortener can be set for each social account, meaning you might use buff.ly for some social accounts and bit.ly for others (for example). This is often helpful for agencies who have clients hoping to use specific link shorteners.

To change the link shortener, select the social account on the left hand side that you'd like to change, and then click Settings, followed by Link Shortening. Click Use to the right of the link shortener you'd like to use. You can also turn link shortening off if needed by clicking Use to the right of the "No Shortening" option.

If you're looking to connect your own custom link shortener, click on the Connect Bit.ly button and then follow the instructions in this article.