IN THIS ARTICLE
The Posts Report is available to users on any Buffer plan, including the free Individual Plan.
The Posts Report under Analytics, is where you’ll see a history of your posts that have already been published. This is the report you’ll want to use to track your performance of each individual post. As well as the post itself, you’ll also be able to see the date and time the post was shared, who scheduled the post and the key engagement metrics (e.g. clicks, likes, comments).
The great thing about looking at your posts individually, is that you can start to compare the posts that performed well, against the post that performed less well. And if you do this on a regular basis, you can start to see patterns and trends and build a picture of what times might be working best and what content your audience might be most engaged with.
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The table below highlights which report features are available on each of our plans.
|Feature||Individual Plan||Awesome Plan||Business|
| History of published posts
| Sorting by popularity
| Filtering by type
| Customising the date range
||30 days only||30 days only||✓|
| Exporting to CSV
History of published posts
Under each post, you'll see the date and time it was shared, who scheduled the posts and your key engagement metrics. Here's a breakdown of the engagement metrics you'll see for each type of social account.
|✓||✓||✓ (Mentions)||✓ (Retweets)||✓ ( Potential)|
|Google+ Profile||✓ (+1s)||✓||✓||✓ (Reshares)|
|Google+ Page|| ✓ (+1s)
- For Twitter, Instagram and Facebook Pages & Groups, you'll see posts shared both through Buffer and outside of Buffer. When you subscribe to a Business Plan or connect a new social account and you're already on a Business Plan, we'll backfill the past 200 posts shared to the social account.
- For Facebook Profiles, LinkedIn Profiles & Pages, Google+ Profiles & Pages and Pinterest, you'll only see posts shared through Buffer. Sadly we're not able to grab data for posts shared outside of Buffer through these social networks' APIs.
- Quoted retweets will not be counted in Buffer's analytics, because the engagement metrics we receive are of the original tweet and not the retweet itself. The retweet will be displayed within the Posts report, but no metrics will be available.
Re-sharing content is a really important part of our social media strategy at Buffer, because it enables us to reach audiences who might not have seen our content the first time around. Buffer offers a couple of way to make re-sharing content super quick and easy! Simply drag the post back into the queue on the left hand side of the dashboard, or click on the Re-Buffer button if you'd like to make changes to the post before sharing it again (recommended). Check out this article for more information and guidance on re-sharing posts.
Sorting by popularity and filtering by type
Along the top of the report, you’ll find options to sort your posts by popularity and filter them by type. As an example, you might like to see a report of your most popular image-only posts over the past 30 days. This can be a handy way of finding content that you might like to share again.
Customising the date range
Use the date picker to choose a preselected or custom date range.
Exporting to CSV
All of this data can be exported to CSV, where you'll be able to do further filtering and analysis.
What is a "Top Tweet"?
If a tweet has a higher number of shares, retweets or likes, Buffer will add a "Top Tweet" tag to the post in the Posts Report under Analytics so you can see what types of content your followers enjoy. At the moment we're not including clicks; only actions that serve as an endorsement of the tweet.
What does "Potential" mean?
One of the metrics you'll see for tweets is "Potential". This is the sum of your followers plus the followers of any Twitter accounts who retweeted your tweet. For example, if you have 100 followers on Twitter, your potential reach when you share a tweet, would be 100. If someone then retweeted your tweet and they have 150 followers, your potential reach becomes 250.
Why does Twitter sometimes show a different numbers for clicks?Buffer counts the total number of times a shortened link has been clicked, so if the exact same link has been shared more than once, or to multiple social accounts, the number you see will include all of those clicks. Twitter on the other hand, will simply count the number of clicks on the one specific tweet.
Why does LinkedIn sometimes show a different numbers for clicks?
LinkedIn un-shorten links before they are displayed in the link preview below the text. Unfortunately, we're not able to gather analytics for the un-shortened links in the link preview. We are, however, able to gather click counts for clicks on the shortened link in the update text. This can sometimes result in a discrepancy in the analytics data, depending on where the update is receiving clicks. We're so sorry about this limitation. Please do get in touch if you have any questions at all.