[Publish] Posts Report

The Posts Report is only available on our Pro and Business Plans. However, features are more limited on the Pro Plan. Jump to the Report Features table below for more information. The Posts Report is not available on the Free Plan. More information on our plans can be found here.



The Posts Report under Analytics, is where you’ll see a history of your posts that have already been published. This is the report you’ll want to use to track your performance of each individual post. As well as the post itself, you’ll also be able to see the date and time the post was shared, who scheduled the post and the key engagement metrics (e.g. clicks, likes, comments).

The great thing about looking at your posts individually, is that you can start to compare the posts that performed well, against the post that performed less well. And if you do this on a regular basis, you can start to see patterns and trends and build a picture of what times might be working best and what content your audience might be most engaged with.

Keen to see Analytics and Reports in action?  Join a Buffer Publish for Business webinar →

Report Features

The table below highlights which report features are available on each of our plans.

Feature Pro Plan Business Plan
History of published posts
Sorting by popularity
Filtering by type
Customising the date range

Exporting to CSV

History of published posts

Under each post, you'll see the date and time it was shared, who scheduled the post and your key engagement metrics. Here's a breakdown of the engagement metrics you'll see for each type of social account.

Social account Likes Clicks Comments Shares Reach
Twitter ✓ (Mentions) ✓ (Retweets) ✓ ( Potential)
Facebook Page
Facebook Group
LinkedIn Profile
LinkedIn Page
Google+ Profile ✓ (+1s) ✓ (Reshares)
Google+ Page ✓ (+1s)
✓ (Reshares)
✓ (Repins)


  • On the Business Plan, you'll also see posts shared natively for Twitter and Facebook Pages & Groups. When you subscribe to a Business Plan or connect a new social account and you're already on a Business Plan, we'll backfill the past 200 posts shared to the social account.
  • On both the Pro Plan and Business Plan, you'll also see posts shared natively for Instagram. When you subscribe to a Business Plan or connect a new social account and you're already on a Business Plan, we'll backfill the past 200 posts shared to the social account. On the Pro Plan, past posts shared natively will not be backfilled.
  • On both the Pro and Business Plan, you'll only see posts shared via Buffer Publish for LinkedIn Profiles & Pages, Google+ Profiles & Pages and Pinterest. Sadly we're not able to grab data for posts shared outside of Buffer through these social networks' APIs.
  • Quoted retweets will not be counted in analytics, because the engagement metrics we receive are of the original tweet and not the retweet itself. We use GNIP (Twitter's Enterprise data service) to gather data, and it does not currently provide data on retweets or replies. The retweet will be displayed within the Posts report, but no metrics will be available.


Re-sharing content is a really important part of our social media strategy at Buffer, because it enables us to reach audiences who might not have seen our content the first time around. Buffer offers a couple of way to make re-sharing content super quick and easy! Simply drag the post back into the queue on the left hand side of the dashboard, or click on the Re-Buffer button if you'd like to make changes to the post before sharing it again (recommended).  Check out this article for more information and guidance on re-sharing posts.

Sorting by popularity and filtering by type

Along the top of the report, you’ll find options to sort your posts by popularity and filter them by type. As an example, you might like to see a report of your most popular image-only posts over the past 30 days. This can be a handy way of finding content that you might like to share again.

Customising the date range

Use the date picker to choose a preselected or custom date range.

The option to customize the date range is specifically designed to be used in conjunction with a) the Most/Least Popular sorting options (described above) and b) the CSV export (described below). If you have the Recent tab selected, you will see all posts in chronological order. If you keep scrolling, more and more posts will load. Changing the date range when you have the Recent tab selected, will have no effect.

Exporting to CSV

All of this data can be exported to CSV, where you'll be able to do further filtering and analysis.

Download sample CSV report here →



What is a "Top Tweet"?

If a tweet has a higher number of shares, retweets or likes, you will see a "Top Tweet" tag on the post so you can see what types of content your followers enjoy. At the moment we're not including clicks; only actions that serve as an endorsement of the tweet.


What does "Potential" mean?

One of the metrics you'll see for tweets is "Potential". This is the sum of your followers plus the followers of any Twitter accounts who retweeted your tweet. For example, if you have 100 followers on Twitter, your potential reach when you share a tweet, would be 100. If someone then retweeted your tweet and they have 150 followers, your potential reach becomes 250.


Why does Twitter sometimes show a different numbers for clicks?

Buffer counts the total number of times a shortened link has been clicked, so if the exact same link has been shared more than once, or to multiple social accounts, the number you see will include all of those clicks. Twitter on the other hand, will simply count the number of clicks on the one specific tweet.

Why does LinkedIn sometimes show a different numbers for clicks?

LinkedIn un-shorten links before they are displayed in the link preview below the text. Unfortunately, we're not able to gather analytics for the un-shortened links in the link preview. We are, however, able to gather click counts for clicks on the shortened link in the update text. This can sometimes result in a discrepancy in the analytics data, depending on where the update is receiving clicks. We're so sorry about this limitation. Please do get in touch if you have any questions at all.