Overview Report (Twitter and Facebook Pages)
IN THIS ARTICLE
The Overview report is available to customers on a current Business Plan ($99/month level and up). For more information on our legacy pricing plans vs. our current pricing plans, please check out this article.
The Overview Report under Analytics, is currently available for Twitter and Facebook Pages. This is the report you’ll want to use to look at your overall engagement levels, as opposed to on a per-post basis, as you would find in the Posts Report.
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At the moment, you'll notice that there are more charts and tables available within the Overview Report for Twitter, than there are for Facebook. We aim to get new features out to you as soon as they're ready, so we're rolling out new elements of the Facebook Overview Report as they become available.
Here's a breakdown of the features, charts and tables that are currently available for Twitter and Facebook.
| Customising the date range
| Exporting to CSV/Images
| Performance table
| Engagements and audience chart
|Engagements by hour of the day chart||✓|
|Average performance table||✓|
|Top posts table||✓||✓|
Customising the date range
Use the date picker to choose a preselected or custom date range. This will be reflected in the tables and charts throughout the report.
Notes on backfilling data:
- Twitter: When you upgrade to one of our Business Plans, we'll backfill the last 100 tweets (within the past 28 days) for Twitter accounts that are currently connected to your Buffer account.
- Facebook: With Facebook's API having higher rate limits, we're able to backfill the past 6 months of data when you upgrade to one of our Business Plans.
Exporting to CSV/Images
All of this data can be exported to both CSV and Images, using the buttons at the top right of the report. Both of these options will generate a Zip folder of each report displayed on the page.
The performance table shows aggregate metrics for all posts sent during the selected date range, including posts sent outside of Buffer.
Why is this useful? This table is designed to give you at-a-glance insight to how you're performing over a specified date range. These are key performance metrics for Twitter and Facebook, and you want to see lots of green! Check this table regularly to help build up your long-term intuition on overall performance.
Engagements and audience chart
The engagements and audience breakdown chart allows you to view and compare engagement metrics and followers over time. You can choose to view the performance for the previous period as well, which will allow you to compare metrics for the same amount of time immediately proceeding the selected date range. In the legend at the bottom of the chart, you will find the total number of the chosen metric over the selected date range.
Why is this useful? This chart allows you to gain insight into the general engagement of your posts, your overall number of followers and to compare performance over periods of time. In an ideal world, previous period totals would always be lower than the current period.
Engagements by hour of the day chart
The engagements by hour of the day chart shows you a breakdown of the engagements you earned, by the hour, for all the posts sent in the selected date range. The bottom portion of the chart shows you during which hours your posts were actually sent.
Why is this useful? This chart is useful for identifying when your audience is most active. Keep in mind that when you post will also affect this, but it should provide some insight into the best times for you to engage.
Average performance table
The average performance table shows you the average performance per post, for all of the posts sent during the selected date range.
Why is this useful? This table will help you identify, set and measure performance goals. This is also a good table to review regularly, to help build up a strong intuition on performance over a long period of time.
Top posts table
This table shows you the top 10 best-performing posts, sorted by impressions. Use this table to review your most effective posts.
Why is this useful? Analyze these posts and try to identify common patterns, such as the type of post (image, video, link, etc.), the time it was sent, the phrasing and subject matter. After identifying potentially successful patterns, experiment with those on future posts to try and maximize their performance.
Why don’t I see new engagements from my post published weeks ago?
All of the data Buffer gets from the social network (e.g. Twitter, Facebook) is on a per-post basis and we're only able to check for new engagements a limited number of times on each post.
In practice, we're able to get data for 7 days following a post being published. That means if you sent a post on Monday, we’ll keep checking it for new engagements and impressions until the following Sunday. After that, we can no longer re-check the post, and from then onward, its metrics will remain the same within Buffer.
We'd love to be able to check post in perpetuity and will be keeping a close eye on any changes that will allow us to do just that.
Are retweets and replies included in this data?
Buffer does not currently track data on retweets or replies, which is why you might notice the "number of tweets" may be lower than what you see in Twitter Analytics.
The reason we don’t include retweets or replies is that they can skew the most useful insights that help measure and report performance on Twitter. Without replies and retweets, we’re able to more accurately measure and report your true performance on Twitter.
For example, some brands use Twitter for customer service and therefore have a tremendous number of replies in a given time period. By their nature, replies have very low overall engagement and could make it otherwise appear like your total engagement is very low, when in reality your non-reply Tweets are performing very well.
Why are my Twitter analytics not appearing in the Overview tab?
At this time we aren't able to pull in any data for "protected" Twitter accounts. When profiles are set to "protected," the data is not publicly accessible and we are not able to obtain it to include in your Overview tab. Sorry about this!