[Publish] Overview Report

The Overview Report is only available on our Premium and Business Plans, and is available for Facebook Pages, Instagram Business Profiles, and Twitter Profiles. Learn more about our plans and pricing here.

IN THIS ARTICLE
Summary Tables and charts
Facebook metrics Instagram metrics
Twitter metrics Common questions

Summary

The Overview Report provides insight into your overall engagement levels. The tables and charts throughout this report are designed to give you at-a-glance insight into how you’re performing over a specified date range. This report helps you to answer questions like how many impressions and engagements your posts have received, and how your number of followers is growing over time.

At the top of the report you can select the date range you'd like to analyze. All data can be exported as both CSV and image files using the Export as... button.

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Tables and charts

Performance table

The performance table shows aggregate metrics for all posts sent during the selected date range.

This table is designed to give you at-a-glance insight to how you're performing over a specified date range. These are key performance metrics for each social network and you want to see lots of green! Check this table regularly to help build up your long-term intuition on overall performance.

Please note, the performance table is only available for Facebook and Twitter.

Metrics breakdown chart

The metrics breakdown chart allows you to view performance metrics and followers over time. You can choose to view the performance for the previous period as well, which will allow you to compare metrics for the same amount of time immediately proceeding the selected date range. In the legend at the bottom of the chart, you will find the total number of the chosen metric over the selected date range.

This chart allows you to gain insight into the general engagement of your posts, your overall number of followers and to compare performance over periods of time. In an ideal world, previous period totals would always be lower than the current period.

Average performance chart

The average performance chart shows you the average performance per post, for all of the posts sent during the selected date range.

This chart will help you identify, set and measure performance goals. This is also a good table to review regularly, to help build up a strong intuition on performance over a long period of time.

Please note, the average performance table is only available for Facebook and Twitter.

Facebook metrics

All metrics are pulled from Facebook's Graph API.

The table below provides an overview of which metrics are available in each table and chart. You can find a detailed description of each metric here.

Performance table Metrics breakdown chart Average performance chart
Posts βœ“ βœ“
Post Reach βœ“ βœ“
Post Impressions βœ“ βœ“ βœ“
Page & Post Engagements βœ“ βœ“ βœ“
Link Clicks βœ“ βœ“ βœ“
Reactions βœ“ βœ“
Comments βœ“
Shares βœ“
Engagement Rate βœ“
Engaged Users βœ“ βœ“
New Fans βœ“ βœ“
Total Fans βœ“

Instagram metrics

All metrics are pulled from Instagram's Graph API.

The table below provides an overview of which metrics are available in each table and chart. You can find a detailed description of each metric here.

Metrics breakdown chart
Posts βœ“
Reach βœ“
Impressions βœ“
Likes βœ“
Comments βœ“
Video Views βœ“
Post Saves βœ“
Engagement Rate βœ“
New Followers βœ“
Total Fans βœ“

Twitter metrics

All metrics are pulled from Gnip, which is Twitter’s enterprise data service.

The table below provides an overview of which metrics are available in each table and chart. You can find a detailed description of each metric here.

Performance table Metrics breakdown chart Average performance chart
Tweets βœ“ βœ“
Impressions βœ“ βœ“ βœ“
Engagements βœ“ βœ“ βœ“
Clicks βœ“ βœ“ βœ“
Likes βœ“ βœ“
Replies βœ“ βœ“
Retweets βœ“ βœ“
Engagement Rate βœ“
New Followers βœ“ βœ“
Total Followers βœ“

Common questions

1

Are native posts included?

Native posts are included in the Overview Report. Data on anything you publish on Facebook, Instagram, or Twitter directly, or through another third party app, will be shown in the Overview Report.

2

How often is the data refreshed?

For Facebook, we fetch your Page posts from the Facebook Graph API each day. This service provides rich, highly reliable "source-of-truth" data, which we process and deliver to you via the Overview Report. The numbers are crunched daily, which means you will always have data for yesterday and beyond. Please note that all Facebook Page metrics are collected and displayed in Pacific Time.

For Twitter, all of the data Buffer Publish gets from Gnip is on a per-tweet basis and we're only able to check for new engagements a limited number of times on each tweet. In practice, we're able to get data for seven days following a tweet being published. That means if you sent a tweet on Monday, we’ll keep checking it for new engagements and impressions until the following Sunday. After that, we can no longer re-check the tweet, and from then onward, its metrics will remain the same within Buffer Publish.

In some cases, it could take up to 4 days for Buffer Publish to pull tweets into the Overview Report from Gnip. This is more likely to happen to Twitter profiles with a higher volume of tweets published daily (25+ tweets per day).

3

How far back does the data go?

Analytics are never deleted so you'll always be able to customize the date range as far back as you'd like. When you subscribe to a Business Plan, or connect a new Facebook, Instagram, or Twitter account and you’re already on a Business Plan, we will backfill a certain number of posts:

  • Facebook Pages: Native posts published over the past 6 months
  • Instagram Business Profiles: Native posts published over the past 6 months
  • Twitter Profiles: The past 100 native tweets within a 28 day range
4

What could cause discrepancies between the data seen in the Overview Report here, and data in Facebook Insights?

There are a couple of reasons you might see a discrepancy between the data in the Overview Report and the data in Facebook Insights. Please visit this link for more information.

5

What could cause discrepancies between the data seen in the Overview Report here, and data in Twitter analytics?

There are a couple of reasons you might see a discrepancy between the data in the Overview Report and the data in Twitter's native analytics. Please visit this link for more information.

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