[Publish] Getting Started with Buffer Publish
Buffer Publish is our scheduling tool, which enables you and your team to create, collaborate, schedule, and publish content to your social media accounts. Built-in analytics are available, allowing you to track the performance of your posts. Features like the Posting Schedule, the Tailored Posts Composer, and the Browser Extension, make scheduling your social media posts a breeze! Publish currently supports Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Learn more about our plans and pricing here.
Our FAQ offers detailed how-to guides, along with helpful tips, tricks, and best practices. This Getting Started guide aims to point you to all the right places, in order to get up and running with Buffer Publish in as little time as possible! 🚀
New to social media marketing? Check out our best social media marketing guides here!
Connecting your social accounts
The first step to getting up and running with Buffer Publish is to get your social accounts connected. Here's a run down of the types of social accounts you can currently connect to Buffer Publish:
- Facebook: Pages and Groups
- Instagram: Personal Profiles and Business Profiles
- Twitter: Profiles
- LinkedIn: Profiles and Pages
- Pinterest: Boards (only on our Pro and Business Plans)
The number of social accounts you can connect will depend on the plan you're subscribed to. Learn more about our plans and pricing here.
Inviting your team members
The option to invite team members is only available on our Business Plans. Learn more about our plans and pricing here.
Inviting team members to contribute to the content that is shared on social media, can be a crucial asset in achieving your social media goals. On Publish, team members will be able to create and share draft posts, and you can define which team members will need to have their posts approved. And of course one of the key benefits is that team members’ posts will still be shared within your preset schedule, thus preventing over-sharing or any disruption to your sharing flow.
Setting up your posting schedule
Each of your connected social accounts will have its own Posting Schedule. Each time that you configure here becomes a time slot in your Queue. Then, when you're scheduling posts, you don't need to think about the date and time each one should be published, all you need to do is add them to your Queue and they'll automatically be placed into the next available time slots and published as part of your usual posting flow. Other scheduling options are also available, including the ability to schedule your post for a custom date and time.
Scheduling your posts
Scheduling your social media posts couldn't be easier! Our vision is for users to have a unique voice on social media, and to be able increase engagement and reach of posts by targeting the message to the right audience on each social network. Using the Tailored Posts Composer, you're able to customize your post for each social network that you're sharing to.
Approving posts added by team members
Posts added by team members with Approval Required Access will automatically be added to the Drafts area. From there, they can request approval on their post, which will move it over to the Awaiting Approval area. Both the account owner, and team members with Full Posting Access, will be able to review and approve such posts.
Faster sharing with the browser extension
The Buffer Browser Extension makes sharing content even quicker and easier! It allows you to open the Composer on any web page and add posts right to your Queue, without having to go back to your dashboard. The Extension is currently supported on Chrome, Firefox, Safari, and Opera, and you can grab it here!
Analyzing how well your posts are performing
Analytics are only available on our Pro and Business Plans. Learn more about our plans and pricing here.
Buffer Publish enables you to track engagements and interactions on the posts you've shared, so you can see how your content is performing across all your social accounts.
Buffer on-the-go with the mobile app
If you’re keen to Buffer on-the-go, why not grab the mobile app from the Apple Store or Google Play. From connecting social accounts and customising your Posting Schedules, to creating your posts and tracking engagement, the mobile app is feature-rich, allowing you to do almost anything you’d do on the web version!