[Publish] Getting Started with Buffer Publish

Introduction Connecting your social accounts
Inviting users Setting up your Posting Schedule
Scheduling your posts Faster sharing with the Browser Extension
Analyzing how well your posts are performing Schedule on-the-go with the mobile app


Buffer Publish is our scheduling tool, which enables you and your team to create, collaborate, schedule, and publish content to your social media accounts. Built-in analytics are available, allowing you to track the performance of your posts. Features like the Posting Schedule, the Tailored Posts Composer, and the Browser Extension, make scheduling your social media posts a breeze! Publish currently supports Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Learn more about our plans and pricing here.

Our FAQ offers detailed how-to guides, along with helpful tips, tricks, and best practices. This Getting Started guide aims to point you to all the right places, in order to get up and running with Buffer Publish in as little time as possible! 🚀

New to social media marketing? Check out our best social media marketing guides here!

Connecting your social accounts

To get started with Buffer Publish, you'll need to connect at least one social account. Here's a run down of the types of social accounts you can currently connect:

  • Facebook: Pages and Groups
  • Instagram: Personal Profiles and Business Profiles
  • Twitter: Profiles
  • LinkedIn: Profiles and Pages
  • Pinterest: Boards (only on our Pro and Business Plans)

How to connect your social accounts

Inviting users

The option to invite additional users is only available on our Premium and Business Plans. Learn more about our plans and pricing here.

Inviting other users to contribute to the content that is shared on social media, can be a crucial asset in achieving your social media goals. Users will be able to create and share draft posts, and you can define which users will need to have their posts approved. One of the key benefits is that users’ posts will still be shared within your preset schedule, thus preventing over-sharing or any disruption to your sharing flow.

How to invite users to your Organization

Setting up your posting schedule

Each of your connected social accounts will have its own Posting Schedule. Each time that you configure here becomes a time slot in your Queue. Then, when you're scheduling posts, you don't need to think about the date and time each one should be published, all you need to do is add them to your Queue and they'll automatically be placed into the next available time slots and published as part of your usual posting flow. Other scheduling options are also available, including the ability to schedule your post for a custom date and time.

How to set up your Posting Schedule

Scheduling your posts

Scheduling your social media posts couldn't be easier! Our vision is for users to have a unique voice on social media, and to be able increase engagement and reach of posts by targeting the message to the right audience on each social network. Using the Tailored Posts Composer, you're able to customize your post for each social network that you're sharing to.

How to schedule your posts

Faster sharing with the browser extension

The Buffer Browser Extension makes sharing content even quicker and easier! It allows you to open the Composer on any web page and add posts right to your Queue, without having to go back to your dashboard. The Extension is currently supported on Chrome, Firefox, Safari, and Opera, and you can grab it here!

How to use the Browser Extension

Analyzing how well your posts are performing

Analytics are only available on our Pro, Premium, and Business Plans. Learn more about our plans and pricing here.

Buffer Publish enables you to track engagements and interactions on the posts you've shared, so you can see how your content is performing across all your social accounts.

Learn more about Analytics and Reports

Schedule on-the-go with the mobile app

If you’re keen to schedule on-the-go, why not grab the mobile app from the Apple Store or Google Play! From connecting social accounts and customising your Posting Schedules, to creating your posts and tracking engagement, the mobile app is feature-rich, allowing you to do almost anything you’d do on the web version!

Check out our dedicated Mobile FAQ

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