[Publish] Awesome Plan changes in March 2018

IN THIS ARTICLE
Summary
Why We Adjusted the Pricing
Why We Reduced the Number of Social Accounts
What This Means for Existing Awesome Plan Customers

Summary

On March 22, 2018 we changed the Awesome Plan to the Pro Plan, and it is now priced at $15/month and includes the ability to connect up to eight social accounts. Here's a summary of the changes that happened on March 22:

  • The name changed from Awesome Plan to Pro Plan
  • The yearly discount increased from 15% to 20%
  • The monthly price increased from $10/month to $15/month
  • The yearly price (with the new 20% discount) increased from $102/year to $144/year
  • The number of social accounts you can connect decreased from 10 to eight

In this guide, we aim to answer any questions that might have arisen as a result of this change. If you have any further questions, please don't hesitate to send us an email to hello@bufferapp.com.

Why We Adjusted the Pricing

The Awesome Plan was first introduced in September 2011. Since that time, the price has been $10/month. When paying yearly, a 15% discount was applied, bringing it to $102/year.

The plan was originally introduced to make it easier for users to share across multiple social networks and that’s still our goal today! Over the last six years, we’ve added a great deal of value to the Awesome Plan, through features like the Content Inbox for RSS feeds, the Calendar, link shortening and tracking, and mobile apps for both iOS and Android. We've also introduced new social network integrations including LinkedIn, Pinterest and Instagram. We believe that the $15/month price more accurately reflects the value that the plan provides.

Why We Reduced the Number of Social Accounts

One of the key reasons for reducing the number of social accounts from 10 to eight was to set the stage for our future plans to give customers the option to pay for à la carte social accounts. We believe this is the first step towards realizing that vision. In the next few months, we’re excited to roll out the à la carte flexibility, which we hope will give users the ability to tailor their plan for their needs and in turn, only pay for exactly what they use. 

For our existing customers, we commit to having the à la carte social account option available before considering any changes to the existing limit. We’re only putting the new limit in place for new customers in advance of the à la carte flexibility.

What This Means for Existing Awesome Plan Customers

Right now, there are no changes to the current plan or price for existing Awesome Plan customers. As we look ahead into the year, we intend to make some changes across all of our plans throughout 2019. The pricing and plan changes made in March 2018, only impact new customers, and are a part of our vision to reach a more flexible pricing structure.

We are committed to sharing any changes to your plan and price at least one month in advance of any changes. When the new pricing goes into effect we will give existing customers the option to keep their current pricing for a period of time by renewing with an annual subscription. For monthly subscribers, we plan to offer a legacy discount that will be applied for a period of time to help ease the transition to the new pricing.

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