[Publish] Individual Plan changes in March 2018
|IN THIS ARTICLE|
|| How the Free Plan differs from the Individual Plan
| Why we changed the Individual Plan
|| Upgrading to the Pro Plan
On March 1, 2018, the Individual Plan became the Free Plan, which allows users to connect up to three social accounts of any combination, instead of one per social network. In addition, the Free Plan was simplified and some features were removed.
In this guide, we aim to answer any questions that might have arisen as a result of this change. If you have any further questions, please don't hesitate to send us an email to firstname.lastname@example.org.
How the Free Plan differs from the Individual Plan
On the Individual Plan, users were able to connect one social account per network. On the new Free Plan, users are able to connect up to three social accounts of any combination, which could include multiple Facebook accounts for example.
In addition, the following features were removed:
- bit.ly and j.mp link shorteners (users will be able to choose between buff.ly or no link shortening)
- Share Next option
- Analytics on posts within the Posts Report
- Re-Buffer feature
- Finish Later feature on iOS and Android apps
When these changes were announced and subsequently rolled out, there were the other features removed, which are no longer listed above. These were:
- Schedule Post option (allowing users to schedule posts for a custom date and time)
- Disabling link shortening option
Along the way, through the course of communication, testing, experimentation, and rollout, we were fortunate to hear feedback from many users about how these changes were affecting them. We remained open to being wrong about some of our decisions and we gained clarity on what mattered to users and why.
With the help from user feedback, we realized that removing these three features did not actually simplify the Buffer experience. In fact, it added complexity. For example, our decision to shorten all links with buff.ly proved to be a confusing additional layer for those who wanted (and expected) that the URLs they share would be displayed in full. The changes we decided to keep felt like changes to more complex power features, which were more in line with the enhancements you would need for a premium social media management experience.
For these reasons, we decided to keep the two features listed above on the Free Plan.
In the coming months we plan to release a new-look dashboard! Stay tuned for more details on when we’ll make this release.
Why we changed the Individual Plan
We spent a number of months considering this change, speaking to existing customers and reviewing pain points and friction with the Individual Plan. In almost all cases, three social accounts of any combination is a better number for folks than one per social network. Many users wanted to manage a couple of Twitter or Facebook accounts for example.
Our aim has been to make the Free Plan experience significantly simpler and therefore less frustrating for users. Many popups and upgrade prompts have been removed. We love having free users and we want Buffer Publish to be a product that people can use for free, long term.
Upgrading to the Pro Plan
If you find that you need more features than what the Free Plan has to offer, you might like to consider upgrading to the Pro Plan, which is $15/month. On the Pro Plan, you'd have space to connect up to eight social accounts, schedule up to 100 posts in advance (compared to 10 on the Free Plan), and have access to additional features. Learn more about the Pro Plan here.