[Publish] Facebook Domain Verification

IN THIS ARTICLE
What is Domain Verification?
Who is Domain Verification for?
Step 1 - Adding your domain to Facebook Business Manager
Step 2 - Verifying your domain
Step 3 - Assigning your Facebook Page to your verified domain
Multiple Business Manager Accounts that need to share links from the same domain

What is Domain Verification?

In an effort to combat fake news being shared on their site, Facebook made some changes to their policy around editing link attachments. With these changes, only the owner of a verified website can make changes to the thumbnail image, article title, and link description when sharing the link to their own Facebook page.

Now, when a link is shared to a Facebook page, Facebook will first check to see if the link is coming from a verified domain, and then they’ll check to see if the Facebook page is allowed to edit link attachments for that page.

Domain Verification is the process of telling Facebook that you own the page. Through the process, you’ll add a bit of code to your website, which Facebook will search for in order to verify it on their side. Once it’s verified, you can associate your Facebook page with your verified domain so that Facebook knows it’s okay for that page to edit link attachments from that website.

Please note, link attachment customization is not currently available for Facebook Groups, regardless of Domain Verification.

Who is Domain Verification for?

Domain Verification is for anyone who owns a website and wants to control the appearance of their link attachments when they publish to Facebook.

Without Domain Verification, you will not be able to customize the thumbnail image, or edit the title or link description when sharing links from your own website.

Follow the steps below to set up Domain Verification for your site. This is not the easiest or quickest process, so we recommend grabbing a coffee! ☕️ 😉

Step 1 - Adding your domain to Facebook Business Manager

1

Open Facebook Business Manager.

2

Click on Business Settings.

3

Click on Brand Safety in the left side panel and then choose Domains.

4

Click on Add and enter your domain in the pop-up.

Step 2 - Verifying your domain

There are two methods to verify your Facebook page - DNS Verification and HTML file upload - both described below.

DNS Verification

If you choose this method, you’ll need to upload a .txt file to your webhost.

1

First, you’ll need to grab the TXT record from Facebook Business Manager. You can do this by clicking on the DNS Verification tab.

2

Next, log into your domain provider account and head over to the DNS records section.

3

Add the TXT entry that you copied from Facebook, to your DNS record. Please note, some domain hosts may require you to add @ to the host field. Below you'll find steps to do this in some of the common DNS providers.

4

Once the changes have propagated across your domain's web servers, click the Verify button at the bottom of the DNS Verification tab in Facebook, for the selected domain.

Notes:

  • Typically, this change only takes a few minutes to occur, but there are cases where it may take up to 72 hours. You'll notice that the status will display as Verified (with a green dot) once this has been completed.
  • Leave the TXT entry in your DNS record, as it may be checked periodically for verification purposes.

HTML file upload

The other option is to verify your domain by uploading an HTML file to your site.

1

Click on the HTML File Upload tab.

2

Download the HTML verification file.

3

Upload this file to the root directory of your website. You'll be able to see that it's uploading, at the link provided in the HTML File Upload tab.

4

Once the file has finished uploading, click the Verify button at the bottom of the page.

Notes:

  • Typically, this change only takes a few minutes to occur, but there are cases where it may take up to 72 hours. You'll notice that the status will display as Verified (with a green dot) once this has been completed.
  • Leave the HTML verification file in your website's root directory, as it may be checked periodically for verification purposes.

Step 3 - Assigning your Facebook Page to your verified domain

The next step is to assign your Facebook Page to your verified domain. This tells Facebook that your Page has permission to alter the link attachments because it is associated with your domain.

1

From the Domains page, click on Pages.

2

Check to see if your Page is listed.

3

If not, click on Assign Pages to associate your Page with your verified domain.

Multiple Business Manager Accounts that need to share links from the same domain

If you have another Business Manager Account that needs to share customized links from your domain, you can assign the other Business Manager Accounts as "Partners" on your domain, following the steps below.

1

Open Facebook Business Manager.

2

Click on Business Settings followed by Domains.

3

Choose the domain you wish to add the Partner to.

4

Click on Partners followed by Assign Partner.

5

From here, a pop-up will appear and you can generate a link to share, to allow someone to connect your domain to their Facebook Business Manager. To generate the link, click on Role and choose Domain Admin from the dropdown. This will generate a link to share.

6

Click Copy to copy the link to your clipboard and then share the link with the person you want to act as a Partner for your domain.

Please note, the link you generate can only be shared once. If anything goes wrong with inviting the Partner to your domain, you’ll need to generate a new link.

7

If you know your Partner’s Business ID already, you can click on Connect your domain using your partner’s business ID instead.

8

From here, select a Role for your Partner (choose Domain Admin from the dropdown) and then enter their Business ID. Then, click Connect.

9

Once you’ve invited your Partner and they accept, or if you’ve connected your partner via their Business ID, you should be able to see their Partner name listed under Domains > Partners.

10

When the partner opens their Business Manager and goes to Business Settings > Domains, they should see your verified domain listed there. Once the domain appears in their account, they can assign any Pages they manage to the domain so that they can customize link attachments from that website.

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