[Publish] Limitations with sharing duplicate content on Twitter



In February 2018, Twitter announced new guidelines to prevent people from misusing multiple Twitter accounts to artificially amplify a message. Twitter have provided detailed definitions of what constitutes spam in the Twitter Rules and Automation Rules, but have advised third party apps and all users to keep two specific policies front of mind:

  • Posting duplicative or substantially similar content, replies, or mentions over multiple accounts you control, or creating duplicate or substantially similar accounts, with or without the use of automation, is never allowed.
  • Posting multiple updates (on a single account or across multiple accounts you control) to a trending or popular topic (for instance, through the use of a specific hashtag) with an intent to subvert or manipulate the topic, or to artificially inflate the prominence of a hashtag or topic, is never allowed.

This means that third party services, like Buffer, are no longer permitted to enable users to share the same post to Twitter, either on multiple Twitter accounts, or multiple times on one account. They also shared a deadline of March 23, 2018, to bring third party apps into compliance with these rules. Since announcing these guidelines, Twitter have continued to highlight them on their own feed, which means it's very important for Buffer (and all third party apps) to comply.

For this reason, we have made some changes to Buffer Publish, which means it's no longer possible to duplicate content, either across one, or multiple, Twitter accounts. You will still be able to schedule content to multiple Twitter accounts using one Buffer Publish account, just not the same message.

Although these kinds of changes can be a little disruptive at first, we think this is great news for the Twitter ecosystem, and we believe that our new composer experience is a small step towards helping marketers create authentic content. We’re currently exploring solutions to make posting unique content to multiple accounts easier and more streamlined, while doing the right thing by the Twitter community.

What's changed in Buffer Publish?


When using the  composer, if you already have a Twitter account selected and then you select another one, the first will be de-selected. You'll see a message, letting you know about the changes, along with which Twitter account you'll be posting to.

Copy using drag and drop

You are no longer able to use the  drag and drop copy feature to copy posts from one Twitter Queue to another.

Re-Buffer using drag and drop

You are no longer able to  Re-Buffer previously published Twitter posts to Twitter accounts using drag and drop. You can still use the Re-Buffer button, which allows you to modify the post before sharing it again.

Power Scheduler

You are no longer able to schedule posts for Twitter multiple times using the  Power Scheduler feature.