[Publish] How Instagram works with Buffer Publish
Instagram only allow third party apps to publish posts automatically on behalf of a user under specific conditions. In Buffer Publish, this is known as Direct Scheduling. For posts that can't be published automatically, we will instead send a push notification to your phone when it's time for the post to be published. This is known as Reminders.
The process of scheduling your Instagram posts works the same way for both Direct Scheduling and Reminders, but the type of Instagram account you're scheduling the post for, as well as the type of content you're sharing, will determine whether the post is published automatically or scheduled as a reminder. Jump to this section if you're not sure which type of Instagram account you have.
Direct Scheduling vs. Reminders
Single image or video posts being scheduled for an Instagram Business Profile will be published automatically, assuming the image or video is within Instagram's accepted aspect ratio range. Additionally, videos must be between 3 and 60 seconds.
Any posts being scheduled for an Instagram Personal Account, regardless of the type of content, will be scheduled as reminders. Additionally, posts being scheduled for an Instagram Business Profile, which contain multiple images, or contain an image or video that falls outside of Instagram's accepted aspect ratio range, will be scheduled as reminders. Whenever you're scheduling a post, we'll let you know if it's going to be scheduled as a reminder. Additionally, posts scheduled as reminders will display a bell icon in the Queue.
The reminder will be sent as a push notification to your phone when it's time for your post to be published. When the notification comes through, you'll be able to complete the posting process in the Instagram app itself. Learn more about this process here.
Instagram Personal Accounts vs. Business Profiles
Instagram Personal Accounts are public or private accounts that are for personal use. People largely use Personal Accounts for keeping in touch with friends and sharing personal photos and stories. Instagram Business Profiles are public accounts, specifically designed to be used by brands and organizations. Business Profiles have access to some neat extra features, like being able to add contact information, accessing insights about followers and posts, and being able to promote posts as ads.
It's important to note that Instagram Business Profiles fall under the "Professional Account" category within Instagram. Instagram offers two types of Professional Account - Business Profiles (for brands and organizations) and Creator Accounts (for public figures, artists, and influencers). Direct Scheduling within Publish is only supported for Business Profiles, not for Creator Accounts.
Unsure which types of Instagram account you have? Open the Instagram app on your mobile device and head to Settings. From there, app Account. Here's what you will see at the bottom of the list of options, depending on your current account type:
- If you currently have an Instagram Personal Account, you'll see one option:
- Switch to Professional account
- If you currently have an Instagram Business Profile, you'll see two options:
- Switch to personal account
- Switch to Creator Account
- If you currently have an Instagram Creator Account, you'll see one option:
- Switch to personal account
- Switch to Business Account