[Publish] Connecting your Instagram account
Please ensure you take the time to follow this guide carefully, as there are some crucial steps to cover in order to get things up and running successfully. If you run into any issues, please refer to our troubleshooting guide.
As a first step, we recommend logging out of both Instagram and Facebook. That will lead to you being prompted to enter your login details later on, meaning you can make sure you're signing into the right accounts.
If you're on the Free Plan, click Connect More on the left hand side of your dashboard, followed by Connect under Instagram (screenshot here).
If you're on the Pro or Business Plan, click Add a Social Account on the left hand side, followed by Instagram from the list of social account options (screenshot here).
Enter your Instagram username and password and then click Log in.
Is your Instagram account already a Business Profile? Click Setup Instagram Direct Posting and then skip straight to step 6!
In order to use Direct Scheduling, you will need to convert your Instagram account to a Business Profile. Start by clicking Convert your Instagram Profile to a Business Profile. If you would prefer not to convert your Instagram account, you can still use Instagram Reminders by clicking Use only Buffer Reminders. If you choose to use only Reminders, please skip to step 9.
In the next step you'll see this video, walking you through how to convert your Instagram Personal Account to a Business Profile, along with written steps underneath. Once you've completed these steps, click I've converted to a Business Profile.
IMPORTANT NOTE: PLEASE MAKE SURE YOU SELECT A FACEBOOK PAGE
During the process of converting your Instagram account, you'll be prompted to select a Facebook Page. This is required in order to use Direct Scheduling with Buffer Publish. You might notice that it is possible to skip this step, but if you do, an unmanaged Facebook Page will be automatically created. You can request to claim the Page and become its Admin by following the steps here. If you do not claim the Page, your Instagram Business Profile will not be connected to a Facebook Page and you will not be able to use Direct Scheduling.
Facebook requires Instagram Business Profiles to be connected to a Facebook Page, and therefore we need to authenticate your Instagram account through Facebook. Click Continue & Authenticate with Facebook.
Enter your Facebook login details and then click Continue.
IMPORTANT NOTE: PLEASE LOG INTO THE RIGHT FACEBOOK ACCOUNT
You will need to be logging into your personal Facebook Profile that has the Admin Role on the Facebook page connected to your Instagram account. If you log into a Facebook Profile that does not have the Admin Role on the Page, it will not be possible to connect your Instagram account and you'll see an error like this.
You'll need to authorize Buffer to access your Facebook account. Click OK to confirm.
IMPORTANT NOTE: PLEASE DO NOT CLICK CHOOSE WHAT YOU ALLOW
You'll notice here an option to Choose what you allow. This option is required to be shown in this step due to Facebook's guidelines, but modifying any of the permissions here will mean that we are not able to authenticate with Facebook and your Instagram account will not be connected and you'll see an error like this.
The next step is to set up Instagram Reminders, so that we can send an alert to your phone if a post can't be published automatically. Click Set up Instagram Reminders.
Download the Buffer mobile app, either from the App Store on iOS or the Google Play Store on Android. Log into your Buffer Publish account on the mobile app. Tap the alert at the top of the screen to enable push notifications and then tap Allow. Head back over to your Buffer Publish dashboard and click Continue.
Finally, click Finish and you should be all set!