[Publish] Facebook Profiles can no longer be connected to Buffer Publish

Summary

You can no longer connect personal Facebook Profiles to Buffer Publish, and from July 26, 2018, you will no longer be able to post to Facebook Profiles that were previously connected. You will still be able to connect and manage Facebook Pages and Groups.

Facebook have decided to make a number of changes to their platform to improve their ecosystem and prevent spam and misuse. One of these changes includes removing the ability for third party apps (such as Buffer Publish), to post to personal Facebook Profiles on your behalf. This change comes into effect on July 26, 2018, and in preparation, we have disabled new Facebook Profile connections.

This is part of a broader change that Facebook is making to improve their ecosystem and discourage misuse of personal accounts. We believe it will have a net positive effect, especially for small businesses and organizations using healthy social media strategies with tools like Buffer Publish.

Facebook Profiles vs Facebook Pages

We believe that Facebook is also actively encouraging people to use tools like Buffer Publish for their business or organization, rather than personal use. They are continuing to support the use of Facebook Pages, rather than personal Profiles, for things like scheduling and analytics. Below is a link to a Facebook FAQ, sharing more details on why you might like to convert your Profile to a Page:

We will continue to support Facebook Pages and we're excited to keep iterating on our Facebook tools.
If you’ve been using Buffer to manage personal Facebook Profiles, we understand how disruptive a change like this can be. We’d love to continue to support you and want to thank you for being on this journey with us.